Half Of TV Viewers Thought The Samsung Galaxy Tab Was An Apple Product After Watching Its Ad

iPad vs. Galaxy Tab - Most companies pick the iPad

Could you tell the difference if the displays were turned off?

It seems that making your latest product look exactly like the market leader isn’t always the fastest route to success. As Samsung found when it aired its first commercial for the Galaxy Tab 10.1, the device is so similar to the iPad that half of TV viewers thought it was an Apple product. Only 16% realized it was made by Samsung.

That’s according to the latest internal Samsung document to surface this week, which suggests the Korean company’s Galaxy Tab was so closely designed to the iPad, that it had a hard time differentiating it, and making consumers realize it wasn’t an Apple product.

The report, which was submitted as evidence in the Apple versus Samsung trial this week, reads:

Given Apple’s already strong position in the tablet category, it is critical that attribution of [Galaxy] Tab communications improve and that communication works to differentiate Tab from iPad.

The report also notes that only 11% of customers “are aware of and can link the Galaxy Tab back to Samsung, while 65% of consumers are aware and can link the iPad back to Apple.”

Samsung blames a “lack of awareness of the product” for these figures, and explains that “TV advertising has had minimal impact primarily because of misattribution.”

Maybe designing the Galaxy Tab to look like the iPad wasn’t such a good idea, then.

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  • monstermasten

    Maybe link to the ad when you say “this ad”?

  • Matt Staggs

    I work at GameStop. Customers come in and call our android tablets iPads all the time. not sure if this proves everyone copies apple or if people in general are dumb.

  • joewaylo

    I could tell. The width in portrait view is smaller.

  • Eric

    The point being, just another proof that Samsung blatantly copied Apple. In this case, they were hoping to garner some recognition by riding on Apple’s coat tails, but ended up backfiring. When I first saw the Samsung commercial their S2 and Tablet, I thought it was an Apple commercial (Apple’s commercials are pretty distinct). I only realized it wasn’t an Apple commercial when they did a product shot and showed the Samsung logo.

  • Kashyap Khetia

    Thats what happens when you copy – everything from Apple.. good thing they got their ass wooped!

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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