Nearly 80% Of Americans Would Shun iPad Mini In Favor Of iPhone 5

Nearly 80% Of Americans Would Shun iPad Mini In Favor Of iPhone 5

Which one would you go for?

Apple could be making a mistake if it releases a smaller “iPad mini” alongside the new iPhone this fall, because according to a recent survey conducted by a leading coupon code site, nearly 80% of Americans will shun the tiny tablet in favor of the smartphone.

Apple’s existing iPad and iPhone refreshes are well spaced, with the former traditionally updated every March, and the latter updated every fall. That’s possibly the reason why the Cupertino company shifted iPhone launches from June — to provide a larger gap. If the devices launched together, it’s likely most people could only afford one of them, which could have a huge impact on early sales.

That’s what might happen to the iPad mini if it does indeed launch alongside the sixth-generation iPhone. According to a survey of 1,873 Americans conducted by CouponCodes4u.com, 78% of people said that they are likely to leave the iPad mini and pick up the new iPhone instead. 77% of those people said that already owned an iPhone already.

When asked why the iPhone would be their preferred choice, 46% of people said the iPad mini was “pointless,” while 39% said that they would simply use the new iPhone more.

52% of those who said they would prefer the iPad mini over the new iPhone already owned an iPad. 69% of them said that the reason for their decision was that the new iPhone wouldn’t be all that different to the iPhone 4S.

Interestingly, 41% of respondents said that Apple should follow the current “mini tablet” trend, and that it shouldn’t release an iPad mini at all.

Of the 1,873 people included in the survey, CouponCodes4u notes that 76% already own an Apple device of some sort. 64% of them owned an iPhone, while 39% had an iPad, and 31% had an iPod.

How do you feel about this? If Apple does release these devices together this fall, and you can only afford one, which one will it be?

Related
  • bmw_bloch

    Personally I will go for a new iPhone with a larger screen, since I already own the latest iPad. But a small iPad would address a different target group like children, women who might fit it into their handbags, cars as in car navigation systems. Actually I would buy a smaller iPad as in car navigation system.

  • Gregory Walsh

    Ummm hello, there are countries outside of the USA. This thing will be huge in China.

  • Kenton Presbrey

    No way I would buy the iPad Mini over the new iPhone. However, I don’t think that Apple releasing them at the same time will have any effect on the sales of either if they are both in the 200-300 dollar range.

  • mr_bee

    A “coupon code site”? Seriously?

    Wow, I guess Apple better give up right now if a site for cheap/poor Americans conducted a survey on customer views of a product they’ve never even seen yet and it came out bad.

    :roll eyes:

  • prikshitgupta

    I am sniffing a 3G iPod with big screen.

  • andrewdaley

    I don’t trust the stat at all. 80%. Really? 1800 people would be a fair sample size if the participants are from a broad spectrum. This sample is collected from just one specific group. CouponCodes4U. I would argue that this group would be bias towards being cheap and looking to save money. The iPhone and the iPad (mini or otherwise) are purpose built devises not intended to be substitutions for one and other. The only reason one would choose an iPhone over an iPad of any size is monetary. The new iPhone will be taller by a row of icons …

    If Cult of Mac surveyed 1800 visitors from their site asking what computer system they preferred, one could argue the 99% of Americans prefer the Mac and predict the death of the PC based on its 1% preference from the sample.

  • talktalk

    If it happens it’ll be a gaming platform (ie iPod) that will sit in front of the tv. The other opportunity is that it could be viewed more like a tool (a remote) which manages other devices.

  • grukko

    The two devices aren’t even in the same category. What was the purpose of this poll? To show that more people prefer oranges over apples? I’ll be getting the new iphone to replace my current PHONE and I’ll also be buying an ipad mini to replace my current TABLET.

  • John Gustavsson

    I think a 7 inch iPhone XL would be popular as a hybrid between small iPhone and iPad.

  • Shane Bryson

    The two devices aren’t even in the same category. What was the purpose of this poll? To show that more people prefer oranges over apples? I’ll be getting the new iphone to replace my current PHONE and I’ll also be buying an ipad mini to replace my current TABLET.

    The point is, if Apple releases both at the same time like expected, then a lot of people will have to choose between the two and most will go with the iPhone. I thought this was a pretty obvious point, but apparently I was wrong?

  • Shane Bryson

    Personally, I will be going for the iPad mini if it releases and then trying to pick up a used 4s on craigslist to replace my current iPhone 4.

  • technochick

    Roughly 1900 people chosen from a restricted audience is not an accurate sample. They can’t say anything more than 80% of the folks in their site might get an iPhone rather than this rumored wee iPad

  • joewaylo

    I’d shun the iPhone 5 in favor of the iPad Mini if they integrate more iPhone into iPad Mini.
    – The costs are far less on an iPad Mini if you have no need for the cellular version.
    – You could easily port your number to VoIP and run the VoIP application to call people from an iPad
    – If you can link Bluetooth or a 3.5 MM jack to phone calls on your iPad Mini, then VoIP is usable on the iPad

  • Spencer H. Mukai

    I have kept up with these tech posts and news about Apples’ upcoming launches in September/October. I currently own the Mot Atrix 4G, and have enjoyed the 4-incher, but don’t know when an OS upgrade will be approved by Motorola or Android, to the ICS. I own and use my MBA for my school work, emails, FB, web searches, tech news, etc. but considering the iPhone 5 and possibly the iPad Mini(sic).

  • coolman1081

    I don’t think the iPad Mini rumors are legit. Apple isn’t the kind of company that would be interested in making a product to undercut there own currently existing product.

  • Th3_1d

    A “coupon code site”? Seriously?

    Wow, I guess Apple better give up right now if a site for cheap/poor Americans conducted a survey on customer views of a product they’ve never even seen yet and it came out bad.
    :roll eyes:

    @mr_bee
    Numbers are still numbers and a survey is still a survey. Just like you have to take everything you read with a grain of salt, even the biggest pile has some truth to it.

    The two devices aren’t even in the same category. What was the purpose of this poll? To show that more people prefer oranges over apples? I’ll be getting the new iphone to replace my current PHONE and I’ll also be buying an ipad mini to replace my current TABLET.

    @grukko
    Of course they are in the same category, they have the same OS. When you get down to it they both really do the same things. It’s great that you can afford to replace your phone and tablet but for people that don’t have quite as much money need to make a choice between the two, thus the servery.

    Sorry to be such an ass, I’m just getting fed up with the negativity on this site. It seems the comments are more to whine about the article then to actually have a discussion.

    Back to the article, personally I can’t see myself pulling the trigger on a mini or a new iPhone at the moment but if I scrape together enough change to buy one, it would def be a iPhone.

  • RJENK

    Thank goodness Apple doesn’t give ear to Market Research or Cult of Mac when pondering new products!

About the author

Killian BellKillian Bell is a freelance writer based in the UK. He has an interest in all things tech, but most enjoys covering Apple, anything mobile, and gaming. You can follow him on Twitter via @killianbell, or through his website.

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