132 Page ‘Smoking Gun’ Report Proves Samsung Shamelessly Copied The iPhone

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Here’s something to read over your morning cup of joe this morning: amassive 132 page report Apple released into evidence this morning in its trial against Samsung, proving without a doubt that this case is about a lot more than — as the Korean handset maker would have you believe — “patenting the shapes of rectangles.”

The evidence contains a lot of snippets from a 2010 report, translated from Korean, in which Samsung’s engineers went through their phones feature-by-feature and stacked it up against the iPhone. In almost every instance, Samsung’s engineers decided their phones would work better if they were more like the iPhone.

Ouch. That’s damning.

It’s looking undeniable at this point that Samsung systematically and shamelessly ripped-off practically every aspect of the iPhone’s design, right down to the UI. Comparing a Samsung smartphone pre-iPhone and post-iPhone is like comparing a Cambrian trilobyte with a 21st century ballerina.

Does anyone else get the impression that Samsung might not win this one… and that they know it?

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  • Vertigo Bird

    Big smoking gun. It’s also a good read for anyone who wants to know why Apple designs behave like Apple designs. In addition to patents, this could also address trade dress.

  • benandarchie1

    wow. This is bad, really, really bad. Not just for samsung but for the consumer.

  • Solomac

    I would just like to know why all the documents and testimony that pertain to Apple copying things was conveniently thrown out? And yes, despite what the author has said here, Apple has been patenting rectangles.

  • Alfred2612

    Flicking through some of these pages in the evidence, its pretty damning stuff.

    Not only does it show how they conspired to perform blatant copying from Apple, but it shows the carelessness and ill-thought out design of Samsung’s previous interfaces which they designed on their own. No polish, no quality, no beauty. Messy. Ill-thought out. Ugly.

    Just look at their own effort at creating a camera interface (page 44.111). Littered with icons, and goodness knows what a single one of them actually does! Awful, awful design. I guess that’s Samsung quality before they steal other people’s better ideas.

  • jpaul

    Agreed 100%. Engadget has a slide by slide annotated commentary that really brings this out.

    See http://www.engadget.com/2012/08/08/apple-samsung-internal-document-mimicry/

    Samsung has been caught red-handed!

  • jpaul

    Can you imagine just what those e-mails that Samsung destroyed likely showed? Probably exchanges between engineers and management implementing all the changes and extolling the virtues of copying the iPhone–and how it would help their market share.

    I just hope that the court requisitions the backups somewhere–that have to exist. It will prove a treasure trove, backing up exactly what this smoking gun reveals!

  • baby_Twitty

    Samsuck is so screwed…

  • ddevito
    wow. This is bad, really, really bad. Not just for samsung but for the consumer.

    So its good to steal???? REALLY?? Stop being such a troll and realise samsuck have over stepped the line and they’ve been called out. You need to get over it and understand that stealing in business is the lowest of the low.

    What IS good for the consumer is when samsuck step into the real world and REALLY innovate products that are unique, good and original. Then the consumer wins. Nobody wins when the only competition is one that emulates, not innovates. Accept it, and move on.

    No, it’s not good to steal. But this isn’t stealing.

    You think Ford should’ve sued Chevrolet and Chrysler for inventing a similar car with fours wheels and one steering wheel? Of course not.

    It’s evolution. The trademark, copyright and patent sustem in the US is overdue for a makeoever and everyone knows it.

    Now can we just move along? Can apple get over itself and make new products instead of trying to protect their current ones? Do you think it makes sense to litigate this much if all they’re REALLY doing is spilling the beans on the secret sauce on how these products came to be?

  • ddevito
    wow. This is bad, really, really bad. Not just for samsung but for the consumer.

    So its good to steal???? REALLY?? Stop being such a troll and realise samsuck have over stepped the line and they’ve been called out. You need to get over it and understand that stealing in business is the lowest of the low.

    What IS good for the consumer is when samsuck step into the real world and REALLY innovate products that are unique, good and original. Then the consumer wins. Nobody wins when the only competition is one that emulates, not innovates. Accept it, and move on.

    So…do you think the Galaxy SIII is a copy of the iPhone? Surely you can’t be serious. I can understand some of Samsung’s older products, or even their accessories (I mean my Galaxy Nexus’ AC charger is a black iPhone charger for crying out loud) – so yes, in SOME regard they copy. But for those things who flipping cares?

    The “meat and potatoes” is what counts, and Samsung’s newest line of products in no way copy Apple.

    Why doesn’t Apple sue Google? Because Google owns 20,000+ mobile patents, that’s why. Apple should bark up a tree their own size. But they won’t. They should instead spend their attention and money on better products – but sadly from what I’ve seen in iOS 6 and from what-we-think-we-know about the next iPhone, sadly – Apple is losing their edge. Even the most public Macheads are starting to like Android devices.

  • ddevito

    “It’s looking undeniable at this point that Samsung systematically and shamelessly ripped-off practically every aspect of the iPhone’s design, right down to the UI.”

    Yeah, Samsung, and the rest of the world. Did anyone see what the first Android prototype looked like in early 2007? Laughable. But hey that’s evolution. Apple outdone themselves.

    So why then doesn’t Apple sue Google?

  • lwdesign1

    “It’s looking undeniable at this point that Samsung systematically and shamelessly ripped-off practically every aspect of the iPhone’s design, right down to the UI.”

    Yeah, Samsung, and the rest of the world. Did anyone see what the first Android prototype looked like in early 2007? Laughable. But hey that’s evolution. Apple outdone themselves.

    So why then doesn’t Apple sue Google?

    Give them time. Steve Jobs was livid that Eric Schmidt, CEO of Google was on Apples Board of Directors and was probably privy to a lot of the highly secret iPhone and iOS information during its development. Schmidt had this intelligence and Google capitalized on it by coming out with the copycat Android OS. Apple will get around to suing them, but is choosing its battles strategically. A battle with Google will be long, protracted and messy.

  • CaptainAndroc

    It was obvious from the start and this is the nail in the coffin. I hope this is will enlighten the ignorant people that still believe samsung did not copy Apple. Its incredibly obvious in there GUI. Like on number 6, The keyboard is nearly identical to the iPhone!

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

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