Seven Rules Can Deliver iPhone Marketing Success

Seven Rules Can Deliver iPhone Marketing Success

Seven simple rules about push notifications help craft killer iPhone/iPad marketing campaigns.

Over the past few months, a number of different studies have shown the iPad (and to a lesser extent the iPhone) is a near-perfect advertising vehicle that enourages ad click-throughs, user engagement, and purchase decisions in ways that generally aren’t seen with other technologies.

A truly well-crafted marketing campaign aimed at iPad and iPhone users in, however, is more than just a series of ads. Instead it’s a series of interactions that build a relation with mobile customers. According to the marketing gurus at MarketingProfs, one key to building those relationships is using push notifications – and using them in the right ways.

The marketing information site recently compiled a list of ways to use “good push” messages to build relationships and provide information without distracting or annoying potential customers.

MarketingProfs writer Brent Hieggelke describes the approach as a “Bill of Rights of sorts for customers who have trusted you by opting in to receive your messages” and it includes these seven items written from a customer’s perspective.

  1. Good push fits into my ever-changing schedule
  2. Good push engages me with relevant messages
  3. Good push allows me to personalize my experience
  4. Good push is consistent with your brand
  5. Good push delivers an entertaining and engaging experience
  6. Good push serves me better and better over time
  7. Good push adapts to fit my current situation

More details on these seven rules is available from MarketingProfs.

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About the author

Ryan FaasRyan Faas is a technology journalist and consultant living in upstate New York who has written extensively about Apple, business and enterprise IT, and the mobile industry. In addition to writing for Cult of Mac, he is a contributor to Computerworld, InformIT, and Peachpit Press. In a previous existence he was a healthcare IT director as well as a systems and network administrator. Follow Ryan on Twitter and Google +

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