Over the past few months, a number of different studies have shown the iPad (and to a lesser extent the iPhone) is a near-perfect advertising vehicle that enourages ad click-throughs, user engagement, and purchase decisions in ways that generally aren’t seen with other technologies.
A truly well-crafted marketing campaign aimed at iPad and iPhone users in, however, is more than just a series of ads. Instead it’s a series of interactions that build a relation with mobile customers. According to the marketing gurus at MarketingProfs, one key to building those relationships is using push notifications – and using them in the right ways.
The marketing information site recently compiled a list of ways to use “good push” messages to build relationships and provide information without distracting or annoying potential customers.
MarketingProfs writer Brent Hieggelke describes the approach as a “Bill of Rights of sorts for customers who have trusted you by opting in to receive your messages” and it includes these seven items written from a customer’s perspective.
- Good push fits into my ever-changing schedule
- Good push engages me with relevant messages
- Good push allows me to personalize my experience
- Good push is consistent with your brand
- Good push delivers an entertaining and engaging experience
- Good push serves me better and better over time
- Good push adapts to fit my current situation
More details on these seven rules is available from MarketingProfs.