iPhone 5 Demand ‘Easily Dwarfs’ That Of Any Previous iPhone [Report]

The new iPhone will be huge for Apple this fall.

Samsung’s Galaxy S III has gotten off to a great start, and according to one company executive, it has already sold 10 million units. But it’s the upcoming iPhone that the majority of us are waiting for, according to a new survey. Demand for the iPhone 5 is “strikingly higher” that that of any other iPhone, and when smartphone sales hit an all-time high this fall, Apple will be the number one beneficiary.

A new ChangeWave survey, which looked at the current demand for Apple’s sixth-generation iPhone among 4,042 North American consumers, has found that Samsung is showing major momentum once again, largely thanks to its new Galaxy S III.

The Korean company registered a six-point surge in planned buying since March, according to ChangeWave, which represents nearly a four-fold intend to buy a Samsung smartphone over the past three quarters. 2% of respondents said they’re “very likely” to buy a Galaxy S III, while 7% said that they are “somewhat likely.”

The only smartphone that achieved better results that this is the new iPhone. 14% of consumers said they’re “very likely to buy Apple’s upcoming handset, and 17% said they are “somewhat likely.” When you compare these results to those received by the iPhone 4S, it shows just how big demand for the iPhone 5 actually is.

[...] a similar question on future demand for the iPhone 4S, taken at the time of its October 2011 launch, showed 10% Very Likely and 11.5% Somewhat Likely to purchase the device. Moreover, the iPhone 4S is currently considered the most successful smart phone release in history.

While the Galaxy S III may be making its mark for now, then, the iPhone 5 is the one to watch.

According to ChangeWave, this “unprecedented level of advance demand” for the device “easily dwarfs the advance demand of any previous iPhone.”

• Source ChangeWave

Comment »