This Is The Only Thing You Must Know About Shooting Video On Your iPhone [Image]

This Is The Only Thing You Must Know About Shooting Video On Your iPhone [Image]

Vertical Video Syndrome is a very serious problem, but it’s totally preventable. Next time you’re sitting on your couch, watching your baby and cat play together and think, “Oh snap, the spawn of my loins is like sooo freaking cute! I just totally need to film him for the 73rd time and upload it to Facebook for my friends.” That’s cool, go ahead. Film the crap out of your baby. But turn your iPhone horizontal so we can all enjoy that footage.

Only you can prevent Vertical Video Syndrom, so make sure to politely share this image with all your friends, and make the internet a safer place.

  • mr_bee

    there’s nothing wrong with vertical video, just as there is nothing wrong with using your iPad as a camera. Techie guys from the 90’s just haven’t realised things are different now and want to force you into their old-fashioned ways of thinking.

    • grant

      You are a moron. Look at how your television sits. And old fashioned? Widescreen TVs are a pretty recent thing. Idiot.

  • Buster

    there’s nothing wrong with vertical video, just as there is nothing wrong with using your iPad as a camera. Techie guys from the 90’s just haven’t realised things are different now and want to force you into their old-fashioned ways of thinking.

    So you like watching videos with the stripes on the sides where over 50% of the picture size is reduced?

  • MarkDOTJames

    Your guide is great but people may take your screen shots as the correct way to hold their phones when shooting video: and therefore shoot them upside down, on my iPhone 4S you must have the buttons in the bottom left when holding the phone to get your video in the correct aspect and NOT upside down :)

  • Mads Teland

    I think Apple should make vertical photo and video to be like horizontal when you hold iPhone vertically :)

  • trebor1013

    Nothing special about this for a phone; the same is true for most cameras as well

  • MacLove

    Sometimes Vertical-Potrait Video happens if the Rotation Sensor on iPhone is not sure what it was supposed to do. That can happen when we start filming before iPhone is fully stabilized in Horizontal position. That’s my conclusion after a few tests. ••• MY FIX••• : LOCK THE ROTATION to assure that it’s WYSIWYG = What You See Is What You Get!!! That way the Rotation Sensor doesn’t get to decide anything! I wish Apple Disabled the Rotation Sensor Automatically, while Camera App is being used for videos and photos, just as a Safety Net! If for some reason user want to Enable Rotation Sensor, then they can do it Manually, otherwise it should Lock itself Automatically when Camera App is being used, thus assuring WYSIWYG!!!! Please Apple, JUST DO IT:)!

  • dcj001

    Your guide is great but people may take your screen shots as the correct way to hold their phones when shooting video: and therefore shoot them upside down, on my iPhone 4S you must have the buttons in the bottom left when holding the phone to get your video in the correct aspect and NOT upside down :)

    You are incorrect.

    You should try it out, and report back with your results.

  • Shane Bryson

    there’s nothing wrong with vertical video, just as there is nothing wrong with using your iPad as a camera. Techie guys from the 90’s just haven’t realised things are different now and want to force you into their old-fashioned ways of thinking.

    Have you watched video on a TV or Computer that was filmed with a cellphone in the vertical position? And old fashioned ways of thinking? Um, wide screen televisions are a relatively new thing. Might want to rethink this comment all together.

  • Shane Bryson

    Your guide is great but people may take your screen shots as the correct way to hold their phones when shooting video: and therefore shoot them upside down, on my iPhone 4S you must have the buttons in the bottom left when holding the phone to get your video in the correct aspect and NOT upside down :)

    Do I really need to point out the obvious flaw in this comment? Haha.

  • Brent A Hawes

    This is the proper way to take a video with your IPhone: If you do it the way shown here your video will be upside down https://www.facebook.com/photo.php?v=10151811590306002

  • Thjodbjorn Kjærstad

    I actually rotate my television fairly frequently for videogames designed for 3:4 displays.

  • spiffulus1

    “Only you can prevent vertical video syndrome” – that’s pretty funny. Did you make that up? Oh, wait, no you didn’t. You saw it on a very good YouTube clip, and thought you’d use it in a post without making any reference to it, or acknowledgement. Presumably that’s what qualifies you to be a “social media editor” – checking out Mashable a few times a day and lifting the best bits. Here, let me help you with that citation: http://www.youtube.com/watch?v=Bt9zSfinwFA

  • Buster

    @spiffulus1

    “Only you can prevent vertical video syndrome” – that’s pretty funny. Did you make that up? Oh, wait, no you didn’t. You saw it on a very good YouTube clip, and thought you’d use it in a post without making any reference to it, or acknowledgement. Presumably that’s what qualifies you to be a “social media editor” – checking out Mashable a few times a day and lifting the best bits.

    Check the links in the article smarty pants. “Vertical Video Syndrome” in the first sentence of the first paragraph has been linked to the YouTube clip the entire time the post has been up.

  • zviivz

    It would be nice if Apple can enable horizontal video while shooting vertically. Vertical position is simply the most natural position holding a phone. I wonder if this is a technical limitation .. as the sensor is positioned that way too.

  • spiffulus1

    Yes, my pants are rather smart. Intelligence runs in my jeans.

    Yes, I missed that link, so I was wrong to say there was no attribution. But do you really think you did the creators of that video justice? How many people do you think click those links? Here’s an indication – look through your comment stream and see how many people refer to the source video. How many? None, that’s how many.

    Compare this to how Mashable reported on this. Here’s there article, in case you haven’t seen it

    http://mashable.com/2012/06/08/shot-vertical-video-on-a-smartphone-youre-doing-it-wrong-psa/

    They explain the concept like you do, but also acknowledge the creators, tell us who they are, and how successful the clip has been. The key line: Here we present a pitch-perfect PSA, featuring the Muppet-like presenters of popular YouTube channel Glove and Boots. As you might expect, their comment stream is full of appreciative comments about the video – of the “Ha, ha, ha this just made my night” variety.

    Why do I care enough to write this much? Because I’m a troll? Hardly. Because I’m a smarty pants? Probably. But mostly for a couple of very good reasons. Firstly, attribution matters. These days social activity is capital. As a social media editor, you understand this. Every re-post, share, like, comment, whatever, equates to value for somebody, whether it be advertising revenue, increased traffic or reputation, or whatever. Somebody comes up with an idea (in this case, the Seinfeld-esque observation that people are doing video in a stupid way). They take that raw idea and give it a witty name (“vertical video syndrome”) wrap it up in an droll, public service announcement style, and then spend time, effort and money creating some social content. If it’s good, they get reposts, likes, views, and accrue social capital.

    Social media editors like you and Mashable’s Chris Taylor act a bit like middlemen, “onselling” that content to end users. If you add something of value to it, say by making a connection with some other similar content, or providing a background to the creators, or perhaps identifying an emerging trend or meme, then some of that social capital goes to you – perhaps somebody reposts your article, instead of the original content. But there is a right way and a wrong way to do this. Taylor did it the right way – this article was actually about the original content, as evidenced by his comment stream. When I read his article, I posted the original YouTube clip on my Facebook page.

    On the other hand, you took a concept from the video (“Your TV isn’t vertical, so neither should your video be”), spent five minutes whipping up a graphic to depict this, and write a post based on another concept from the video (The PSA-style encouragement that “you can help prevent this by showing this to your friends who are doing it wrong”), and presented it as your own idea. Done this way, any social activity from this post, small as it may be, accrues to you. If I’m giving you the benefit of the doubt, I’d call this sloppy. If I’m not, I’d call it disingenuous.

    This also matters because, increasingly, blogs matter. A few years ago they didn’t, and bloggers could hide sloppiness or dishonesty behind the line “it’s only a blog”. But as more and more people use the internet as their primary source of news and information, and as even high profile news sites become more “bloggish”, the quality of web journalism becomes more and more important. Yes, this is juts a silly post about iPhone videos. But your approach to attribution is a disturbing trend right across web journalism, in much more important contexts than this.

    Finally, it matters because this blog is called “Cult of Mac”. To me, the cult of Mac (in the broad sense, not just your website) is not just about being passionate about Mac computers, but also about all of the things Apple is passionate about. Like attention to detail. And, as their recent litigation shows, the idea that it’s not right to steal other people’s ideas.

    You should really give this some thought.

  • Chandler Desrochers

    there’s nothing wrong with vertical video, just as there is nothing wrong with using your iPad as a camera. Techie guys from the 90’s just haven’t realised things are different now and want to force you into their old-fashioned ways of thinking.

    Dude, go watch this video. http://www.youtube.com/watch?v=Bt9zSfinwFA

About the author

Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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