The Future Of Third-Party Twitter Apps Doesn’t Look Very Promising

The Future Of Third-Party Twitter Apps Doesn’t Look Very Promising

Your favorite third-party Twitter app’s days may be numbered.

Last March, Twitter told the developer community to stop making third-party apps and clients that “mimic or reproduce the mainstream Twitter consumer client experience.” Twitter said, “We need to move to a less fragmented world, where every user can experience Twitter in a consistent way.”

Fast forward more than a year later, and Twitter is slowly moving away from an open platform for developers to build upon. Twitter plans to implement stricter API guidelines for developers, and while there’s no concrete evidence that Twitter will shut down third-party apps altogether, the current landscape of great apps like Tweetbot and Twitterrific could look very different in coming months.

According to a report from The Verge, “major changes are coming in the next few months which will move Twitter from an open platform popular among independent developers towards a walled garden more akin to Facebook.” Instead of an open API that developers can use to power full-featured apps like Twittelator Neue, third-party clients that replace Twitter’s own app experience could be in the company’s sights. According to The Verge:

Twitter won’t become a walled garden disconnected to the open web. But the company leadership does believe the best way to attract big brand advertisers and create meaningful revenue is to adopt a closed ecosystem, similar to Facebook, in which users access the service mainly through the company’s website and mobile apps, rather than third party clients. The company doesn’t want to deal with fragmentation across different services, where it would have to work with API partners to ensure advertising and rich media was being properly displayed. This would become increasingly challenging, as sources familiar with Twitter’s plans say that it’s hoping to bring a number of new services into the Twitter stream, everything from booking a restaurant reservation to purchasing an item to playing a game.

Twitter’s approach makes sense from a business perspective. The social network has been doing brand promotions, and you don’t want a large number of eyeballs on a third-party client to be excluded because the app somehow hides promotions. Tweetbot for iOS allows you to ‘mute’ a Twitter account in the app’s timeline, effectively hiding that account’s tweets. Twitter is becoming a full-fledged media company with big advertising partners and expandable tweets, and it’s becoming harder to ensure that everyone has the same experience across clients and operating systems.

What’s even scarier is that a leaked internal build of Twitter for iPhone no longer displays what app a tweet was sent from. The omission could mean nothing, or it could mean everything for third-party Twitter apps.

We all love our favorite Twitter app. Twitter itself owns a decent iOS app and sorely ignored Mac app for Apple users, and the company also owns TweetDeck. If Twitter did indeed start to squeeze out popular clients like Tweetbot and Echofon, third-party app users and developers would be completely outraged. Twitter became what it is today because of awesome developers making great app experiences. Heck, the official Twitter for iPhone and Mac apps exist because Twitter bought Tweetie! Choking out third-party devs would be a fantastic way for Twitter to piss off its loyal group of core power users. The question is this: Has Twitter become big enough to not care about biting the hand that feeds?

Developers are concerned about the future of third-party Twitter apps, and you should be too.

  • cwagdev

    Can’t say they didn’t give fair warning…. but man, this really sucks for companies that rely on the Twitter API and users who love the third party apps.

  • CGJack

    I like Twitter as it is. I really hope they don’t turn it into another Facebook.

  • Haymoose

    I’d be happy to pay an annual fee to be able to use the third part apps and have an ad-free “premium” experience. I know others who would do the same. I’d happily pay FB a membership fee to keep the ads away there as well as pay a huge amount of money for them to stop recommending ‘People I might know” in the iOS app. Easy money for them, better experience for me.

  • rocklobster

    And I just bought Tweetbot for iOS recently… This news is terrible. But another example of lousy reporting by Cult of Mac. How about some information on where people are sending complaints to Twitter, or campaigns to do so?

  • rocklobster

    tweet your reaction to @twitterapi and @sippey

  • Fueled

    Alex brings up some good points. There’s a lot businesses and startups can learn from in terms of Twitter’s branding inconsistencies. We think a lot of it involves optimizing for different platforms. http://fueled.com/blog/the-importance-of-consistency-twitter-and-the-user-experience/

About the author

Alex HeathAlex Heath is a senior writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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