Misguided Mock-Up: Mickey Mouse Cheats On Minnie — With Mac Mighty Mouse
@Doberman Studio.
This an ad mock-up from Moscow agency Doberman Studio has me plenty confused. Sure, the sleek, round lines of the Mac Mighty Mouse might induce one to think it feminine.
Or is it some kind of commentary on gay marriage — i.e. did Mickey fall for the cartoon Mighty Mouse?
In the second version, cartoon mouse Jerry also falls prey to the seductive powers of the Mighty Mouse.
@Doberman Studio.
The site doesn’t specify whether this is an agency mock-up or a real ad running in Russia. The tag line below says “Walt Disney Records exclusive soundtracks Available on Apple Store,” which sounds more mock-up than real.
If you’ve ever tried to learn a romance language, you’re used to objects being assigned gender (in Italian, the mouse is called “il mouse” not to be confused with “la topa” a female mouse or slang for vagina) but still, this strikes me as a little weird.
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Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on 
