Coming on the heels of Facebook’s $1 billion Instagram acquisition, but otherwise pretty much out of nowhere, the social networking giant just released a brand new Camera app called Facebook Camera… and it’s so much like Instagram that you have to wonder if Facebook bought the up-and-coming app just so it could put a bullet through its head before it became a real threat.
This really is Facebook’s Instagram. Load it up and you see a beautiful feed of all of your friends’ photos. Want to upload your own? No problem: you can upload multiple images at once and even apply one of fifteen filters to the snaps, all of which are almost identical to Instagram’s. Once an image is up, you can do the usual: tag friends, add captions, do some light editing, etc.
It’s a pretty solid app, but to be honest, if Facebook was working on an app like this, why did they bother buying Instagram? If they had this in the works the whole time, the most likely reason is to drain Instagram’s talent and tech, then kill it off before no one shared photos on Facebook anymore.