A great app called Dropzone had a killer sale yesterday. The Mac app normally sells for $14 in the Mac App Store, but the developer decided to participate in Two Dollar Tuesday and drop the price of Dropzone to only $2.
After taking the gamble, Dropzone made an astounding $8,000 in one day. The dev says the money is “beyond my wildest dreams,” and this reinforces how profitable price cuts in the Mac App Store can be.
A quick summary of Dropzone:
Drag a file onto the Dropzone menu item and your fully customizable grid of destinations flies smoothly out using core animation. Drop the file onto a destination and Dropzone will take care of the rest. Whether you’re opening an app, uploading a file or sharing your photos on Flickr. When sharing via FTP, Dropzone copies the URL for your upload to the clipboard ready for pasting into an email or instant message. It’s a super fast way to share things with your friends.
Dropzone wasn’t even ranked in the top 100 productivity app list in the Mac App Store before the sale, but dropping the price propelled the app to the number 3 spot in the top paid overall chart in a matter of hours. Here’s a visual representation of the download numbers:
As you can see, I sold over 6700 copies as a result of the sale. I have never before sold any amount close to this much before. When Apple featured me on the front page of the App Store I sold around 300 copies (that was at the old price of $14).
So I made over $8000 US after Apples 30% cut has been subtracted. This is beyond my wildest dreams of what I expected to make.
Dropzone’s sale got good coverage on many major tech blogs, which undoubtedly helped get the word out and drive downloads. If there’s anything to be learned here, it’s that: A) dramatic price cuts in the Mac App Store won’t hurt your sales or damage your brand quality, and B) community involvement (getting the word out) is crucial.
This story falls right in line with what other developers have said about dropping app prices in the Mac App Store. A hot deal is a hot deal, and users are probably more likely to buy if you drop your app price from $14 to $2 then $4 to $2. A more dramatic price drop makes it a better deal in the mind of the user, whether it actually is a hot deal or not. Interestingly, the developer of Dropzone now lists the app as costing $10 in the Mac App Store.
Apple recently announced that the Mac App Store is home to more than 10,000 apps, making it the largest and most vibrant desktop app store in existence.