Apple Debuts Awesome Web Ad at NY Times

Pete Mortensen ()

Apple has launched another of its ingenious “Get a Mac” banner ads on the New York Times front page. As Mac and PC chat in a sidebar, a seemingly unrelated ad up above becomes a topic of discussion and then manipulation.

Pretty brilliant — PC “correcting” a “typo” in a Wall Street Journal review so it says “Leopard is better and faster than Vista – NOT!” Nicely done. And now to correct the rest of the Internet, indeed.

The New York Times – Breaking News, World News & Multimedia

Via TUAW

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About the author

Petemortensen

Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!

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Posted in Advertising |

  • Faust

    That’s really cool. I wonder how long this series of commercials can last before Mac and PC retire from the commercial business.

  • http://LuceGalleries.com Craig Luce

    Brilliant. Break-through. Think Chick Filet.
    I wondered when Mad magazine would infiltrate online ads (think Atom Films Animator I and II).

    This devastating series has gone unanswered— “how long?”, indeed.
    Now musing the percentage of PC users that are going to dual-booted (Win + OSX) Macs?