Analyst: Nearly Half Of All iPhone Owners Would Buy An Apple HDTV


But it won't have any more pixels than your existing set.
Apple will have no problem find a market for an Apple HDTV

While there’s been a lot of speculation about Apple’s plans to enter the HDTV market, most of the discussion – including information from our source who has seen the device – has focused on the device itself. The form factor, pricing, manufacturing options, interface, input and remote control mechanisms, which iOS and OS X technologies could be leveraged in a TV – all these are key elements to the story of an iTV or Apple HDTV or whatever the device might be called.

These areas of speculation, however, don’t ask the most critical question: Will people buy an Apple HDTV?

According to tech research firm Strategy Analytics, the answer is yes – and it’s a pretty emphatic yes for iPhone owners.

Strategy Analytics explored the market viability of an Apple iTV in a recent survey of 6,000 consumers in the U.S. and Europe.

The headline fact that the firm included in reporting the survey’s results is that nearly half of all iPhone users surveyed said that they were likely to buy an Apple television and, perhaps more surprisingly, would buy one within a year of its release.

That’s a pretty sizable customer base. It may be small compared to the global HDTV market, but it certainly it’s not insignificant. In fact, it’s a much bigger market than one could’ve predicted when Apple introduced the iPod or the iPhone.

One of the big concerns about an Apple television is cost. Apple has fairly high margins on most of its hardware and companies in the HDTV business typically have razor thin margins.

In exploring that dichotomy, Strategy Analytics discovered that 35% of U.S consumers said that they would be willing to pay $1,000 or more for an Apple HDTV. Interest began to drop off sharply, however, as the price climbed beyond that. Only 14% said that they’d be willing to pay any more than $1,600.

According to Kantideep Thota, one of the company’s analysts, Apple could win over a significant number of customers in short order.

Samsung, Sony, LG and other major TV manufacturers are most threatened by the prospect of an Apple iTV launch. More than one quarter of non-Apple TV owners could potentially migrate to an Apple-branded TV in a fairly short period of time.

Source: Strategy Analytics




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  • Aidan Taylor

    Time to max out your credit cards, theres no way this will be under £2000 (about $3000) i mean the display is like £1000 pounds alone, overpriced shite.

  • joewaylo

    I hope Apple updates their technology to go from AirPlay to DLNA instead. No need to buy a new TV if your next iPhone is compatible with a Sony or Samsung television.

  • Tallest_Skil

    SHUT UP.

    My stars, why are we listening to analysts?
  • Tallest_Skil

    SHUT UP.

    My stars, why are we listening to analysts?
  • FriarNurgle

    Expanded AirPlay and mirroring capabilities with the Apple TV and Macs and iOS devices are more probable than an Apple TV set.

  • Rob Klaproth

    I have a Macbook Pro, iPhone, iPod, iPod Shuffle, and a 32GB new iPad, and there is NO WAY I will buy an Apple TV unless it’s priced competitively with other TV’s on the market.  I love Apple products, but not enough to pay $2000 bucks for a 40 inch TV when I paid $1000 for my 46″ LED Samsung 3D Smart TV last Christmas.  I use my 99 dollar AppleTV to airplay to it and I’m good to go.. Sorry Apple, not buying a new TV… especially one that is priced 2-3x above market prices.