Game Over, Android: Apple Has 84% Of Mobile Gaming Revenue


Newzoo_Mobile_Gaming_2012_USA_hr copy

Let’s hear that again. Apple is taking in 84 percent of all mobile gaming revenue in the US.

With all the fooferaw about how many more Android handsets are selling than iPhones, it’s easy to think that Apple may be on the way out. Not so, says a new report from NewZoo, a market research company in the gaming space.

According to the report, the number of US mobile gamers has gone from 75 million to 101 million, with 69% playing on smartphones and 21% on tablets. The biggest segment of growth, though, is in the segment of paying gamers. Newzoo reports that the number of paying players has grown to 37 million US mobile gamers, which is 36% of all mobile gamers. That’s a lot of paying customers.

How is this even possible? “When analyzing Apple’s successful monetization, there is one dominant factor outside of differences in audience demographics and preferences: Apple requires users to connect their credit card information directly to their account, thus creating a seamless purchase experience,” said Newzoo’s CEO Peter Warman. “I can hardly imagine any other company in the world that would be able to get away with this, including Google and Microsoft.”

Bottom line, this new report points to the fact that while Android has made headway quickly, especially with Amazon’s new tablet, Apple still rules the roost with mobile gamers, and paying mobile gamers at that. It’s satisfying to read this hard data and know that our own opinion of how much better the iOS hardware and app ecosystem is, at least for now, is backed up with numbers.

Whether it’s the fact that Apple makes it easy to purchase small-ticket gaming apps, or just that consumers see iOS apps as inherently better experiences, the fact remains that Apple is still the big dog in the yard.

Source: VentureBeat

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  • Jonathan Ober

    I read an article not too long ago about is Apple making a gaming console. While I think that a physical console isn’t necessary or even happening. Apple is in gaming as a hardware/software producer with the iOS and OSX gaining some ground with iOS ports to the mac. Then there are the millions of iPod, iPhone and iPad users. Pretty sure there are more gamers on iOS than Xbox and Wii and Sony. Some may say they have no unique IPs or whatever, but I argue that iOS has more unique IPs. Excited to see where iOS gaming is headed in the next few years.

  • huund

    Apple is to gaming what Starbuck is for coffee. The market for casual gaming is big and Apple is the most successful company tapping it. This analogy was coined by John Siracusa and I agree with it.

  • Steffen Jobbs

    It’s pretty much a given that Android device users are cheapskates and don’t want to pay for anything.  That’s why they wanted mobile Flash so badly because Flash games could be had for free.  To hell with Android game developers.  Who needs them.  The whole Android platform is based on the premise of a cheapskate society where the only money to be made was for Google’s click-based ad revenue empire.  I think that’s pretty much backfired on them and now the entire Android platform is struggling to make some sort of profit from anywhere they can.  I think the well has run dry for Android except for what Samsung is making.