The PowerCurl Might Tame Your Cord Obsession

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The obsession over all things Mac now extends to your power cord. Yes, we’ve written about the zen of an unclutter desk and stylish storage for your iMac or MacBook. Now it’s time to tame the jungle of cords and wires with the Powercurl.

The brightly-colored PowerCurl is from the folks at Quirky, the people who make on-demand Mac products. (Earlier this week I wrote about the Scratch-n-Roll mousepad with built-in white board.)

This new product was designed to answer how to store Apple’s magsafe power adapters and the red hot power “bricks.” Used by MacBook owners to prevent laptops being yanked by someone tripping over the power cord, the adapters usually wind up under your desk — along with dozens of other cords.

While a seemingly useful idea, a war between the “winders” and the “folders” has erupted online.

The PowerCurl, which lets you wind the magsafe cord around the orange plastic housing “does more than get me a little excited,” raves Gizmodo.

On the other end of the spectrum, Gadget Lab takes a tongue-in-cheek jab at the “neat freaks” and those who “maniacally wrap” their cords versus people who “gently fold” their power lines.

Power cords rarely produce this much excitement.

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The PowerCurl costs just $7.25.

[Via Gadget Lab, Gizmodo and Quirky]

About the author

Ed Sutherland

Ed Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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