How could this have failed? The Apple Lisa is the computer for Type A personalities who go to work at dawn with their dogs via bike and then continually stare at the same spreadsheet for a half-hour. Sign me up!
YouTube – Kevin Costner in Apple ad
Via SFist
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Tags: lisa, apple, costner, advertising
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Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!
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