For some iPhone 4S users, Siri is a novelty that quickly wears off within a week or two of unwrapping the handset. But believe it or not, 87% of iPhone 4S users are still using the intelligent assistant at least once a month, according to a new study. Not many of them are using it to its full potential, however.
A survey of 482 iPhone 4S owners performed by Parks Associates has found that 87% of them are using Siri at least once a month to make phone calls, send text messages, and to find information. But not many users are asking Siri to play their music or schedule meetings.
The Wall Street Journal reports:
Making phone calls and sending text-messages are the most popular activities, according to the report, a sign that Siri usage is mirroring how people use their phones more generally. Roughly a third of 4S owners use Siri to place phone calls, send text messages, or look up information daily or almost daily.
Many other Siri services are getting little pickup, however. They include playing music and scheduling meetings. Thirty-two and 35% of 4S users, respectively, said they had never used Siri to perform those actions. Those categories also had some of the lowest percentage of users that did either daily or almost daily.
The survey also found that 55% of iPhone 4S owners are satisfied with Siri, while only 9% were unsatisfied. The rest were “somewhere in between.” Some described the feature as the “best thing since the invention of toast,” while others said “it’s very disappointing.”
Siri usage has likely been boosted by Apple’s recent iPhone 4S commercials, which have all featured Siri prominently to show off its capabilities. And it’s likely to grow over time as the feature exits beta and Apple expands its functionality.
Are you using Siri on your iPhone 4S?