Apple CEO Tim Cook was in Beijing today, meeting Chinese officials as the Cupertino company eyes up further growth in China. It’s his first trip to the country since he took over from Steve Jobs as CEO, and he got himself noticed with a visit Apple’s Beijing store where he stopped to pose for photographs with fans.
Apple spokeswoman Carolyn Wu confirmed to The Wall Street Journal that Cook “had great meetings with Chinese officials.”
“China is very important to us,” Wu continued, “and we look forward to even greater investment and growth here.”
It is believed that Cook met with executives from China Unicom and China Telecom, Apple’s carrier partners in China. But Wu declined to give any further details about the meetings, or identify the Chinese officials that met with Cook.
While he was in China, Cook stopped by the Xidan Joy City store in Beijing to meet employees and fans. Sina Weibo, China’s answer to Twitter, became flooded with pictures of Cook posing with a number of them.
Cook visited China a number of times as Apple’s COO, and he was spotted last June on a visit to China Mobile, the world’s largest carrier, sparking speculation that the iPhone would arrive on China Mobile. As things stand, however, that’s yet to happen.
While this may be he first visit as CEO, Cook has already broken the record of his predecessor, who revealed to his biographer, Walter Isaacson, that he had never visited China.