iOS Web Traffic Trumps Mac OS X For The First Time [Report]

iOS Web Traffic Trumps Mac OS X For The First Time [Report]

According to a new report, iOS web traffic has surpassed Mac OS X for the first time in history. iOS market share has grown nearly 50% over the last 6 months, and Apple’s mobile products are now driving more web traffic while the Mac’s traffic share has declined.

Analytics and advertising firm Chitika examined web traffic across 100,000 popular websites and came to the conclusion that iOS activity is on a sharp upwards trend. This month web traffic from iOS devices reached 8.15%, and the Mac declined to 7.96%. Not a huge gap, but iOS is seeing exponential growth while Mac OS X is not.

The data shows that the web market shares of iOS and OS X have been converging steadily since August. iOS has been posting regular gains, and has experienced an overall growth of nearly 50%, whereas OS X has seen its market share decline by 25% since a high point in September. February marks the first point where a reversal in position can be seen in the respective operating systems. iOS passes Mac OS with 8.15% of all web traffic, whereas Mac OS only sees 7.96%.

Apple has established itself as the top smartphone vendor worldwide. 2011 was a record-breaking year for iOS device sales, with Apple selling 37.04 million iPhones and 15.43 million iPads last quarter alone. Both the iPhone and iPad have seen over 100% increases in year-over-year growth since 2010. Mac sales are also increasing, but not by such a high rate. Apple reported a 25% year-over-year increase in Mac sales last quarter.

The web can be a good way to gauge the dominance of a certain platform. Google has noted in the past that iOS devices account for the majority of its web search queries. While Chitika’s findings are not completely conclusive, the report does mirror Apple’s strategy moving forward. We’re in a ‘post-PC’ era, and mobile is the future.

(image via MinimallyMinimal)

  • ddevito

    As a Mac user (circa 2007 – convert from Linux not Windows) I’m a little bummed.

    I love OS X, best OS I’ve ever owned. But we all knew this was inevitable.

  • Jake Candas

    AT&T, this is my last contract with you when the LTE iPhone comes out, I’m switching.  I’ve been your customer for 10 years, but your recent effort to nickel and dime us consumers for your mistakes.  Enough!

  • bankerrahul

    I see iOS as the new revolution and it won’t be a surprise that with its better development, I see it as an OS replacing the Mac OS x and it might become the most advanced OS in upcoming years :)

About the author

Alex HeathAlex Heath is a staff writer at Cult of Mac and co-host of the CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like "ICONIC: A Photographic Tribute to Apple Innovation." If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Twitter always works too.

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