New iPhone Ad Highlights Bump and Mover Apps, But Which Is Better?

Nicole Martinelli ()

Apple launched a new pair of iPhone 3GS ads to highlight features common to newer and older devices.

Continuing the “there’s an app for that” meme, the rather underwhelming one above about sharing shows how you can exchange photos using Mover and contact info with Bump.  (The other ad focuses on travel apps for jet-setting iPhone owners).

With gazillions of apps available, the ad uses two that do a lot of the same things –  allowing users to share contact info, photos and files.

Both Mover and Bump are offered gratis on iTunes and earned three out of a five possible stars in customer ratings. (I downloaded Bump following the hype when it was the billionth app downloaded in the iTunes store, but haven’t had much occasion to use it.)

Which is better, or do you use both?

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If you were building a better app ad, what would you have mentioned instead?

7 comments »

About the author

nicole_martinelli

Nicole Martinelli is a San Francisco native who has lived in Milan and Florence, Italy. She's written for Wired.com, The New York Times and Newsweek. You can find her on Twitter , Facebook and Google+.

If you're doing something new/cool that's Apple related, email her about it.

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Posted in Advertising, iPhone, iPhone 3G, iPhone 3G S |

  • http://www.stormymondays.com/home/ Jorge

    I thought *you* were going to tell us which one is better!

    I love CoM and I’m a faithful reader -in spite of the now-truncated RSS and the plague of “deals”-. I hope you’re not going to start asking us to write your content for you, like other sites do.

    I hope that doesn’t sound harsh – it’s not meant to!

  • Khoa

    Is this real? Can my iPhone 3G do this? Which apps allow this feature?

  • http://www.zoomata.com Nicole Martinelli

    Jorge — no worries.
    Sometimes it’s a toss up, there are 10 of us in different time zones and thousands of you…In this case the reader wisdom seemed worth tapping…

  • Michael

    I thought about picking one of those up, but it appears both parties need the app installed. Wouldn’t that work better as a built in feature? Or is emailing a picture or contact not easy enough?

  • http://www.zoomata.com Nicole Martinelli

    both need the app — which is why I haven’t had much occasion to try it out. Bluetooth works just fine…

  • CaryMG

    Apple should buy both of em & make ‘em part of the iPhone OS

  • Khena

    BUMP. Mover requires both people to be on a WiFi network. Bump does not.
    They both allow you to share contact info as well as photos, but no video yet.