Case-Mate Shows Off Silly Looking ‘Build-It-Yourself’ iPhone Cases [CES 2012]

Case-Mate Shows Off Silly Looking ‘Build-It-Yourself’ iPhone Cases [CES 2012]

Case-Mate Shows Off Silly Looking ‘Build-It-Yourself’ iPhone Cases [CES 2012]LAS VEGAS, CES 2012 – Odds are that giving away free stuff will attract people to your CES booth no matter how high the level of suckiness of said free product. Earlier this morning Case-Mate wasn’t even giving away free cases, they were giving away fragments of free cases, but their booth was still mobbed by an army of swag seeking CES attendees, proving once again that freebies and booth-girls are still a viable way to get your product a momentary flash of attention.
The concept of the case is something akin to LEGO blocks. Users can collect different colored pieces and then mix & match to create color configurations. It takes 4 pieces to build a complete case. Pieces slide together and then snap over the iPhone to provide protection, but the cases feel more like a cheap toy than something for everyday use. A kit of six pieces retail for $35 in limited supply, but unsurprisingly, Case-Mate has already discontinued production after dismal initial sales.
Case-Mate Shows Off Silly Looking ‘Build-It-Yourself’ iPhone Cases [CES 2012]

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  • Mitch McKee

    I actually like this concept. Sure, it probably isn’t great for protection, but if you aren’t prone to dropping your phone and just want something with a little style, this could be a really great choice. Personally, I like having a case just to give my phone a little extra size (I have large hands). And since I rarely (if ever) drop my phone (knock on wood), I wouldn’t mind a case that just provides a bit of protection when it’s in my pocket. I’m honestly a bit upset that they discontinued this, as I think plenty of people would like the idea.

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Buster HeinBuster Hein is Cult of Mac's Senior News Editor and lives in Phoenix, Arizona. Twitter: @bst3r.

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