Jonathan Ive Is Working On 50-Inch HDTV In His Design Lab, And Woz Thinks iTV Is Inevitable [Report]

Jonathan Ive Is Working On 50-Inch HDTV In His Design Lab, And Woz Thinks iTV Is Inevitable [Report]

Even in the New Year, those iTV rumors just won’t quit. The latest word is that Jony Ive has been working on a 42- to 50-inch Apple television in his secret Cupertino design studio; probably the Siri-controlled Apple HDTV the whole industry has been quaking over for the last few months.

USA Today reports:

Apple is said to be looking at a 42-inch or larger LCD TV with built-in Wi-Fi. Inside the locked-down studio of Jonathan Ive, senior vice president of industrial design at Apple, there’s a slick 50-inch TV, according to the source who worked at Apple.

Think that’s far-fetched? You shouldn’t. Apple co-founder Steve Wozniak thinks a strong push by Apple to get into the living room is inveitable.

“I do expect Apple to make an attempt,” says Apple co-founder Steve Wozniak, “since I expect the living room to remain a center for family entertainment, and that touches on all areas of consumer products that Apple is already making.”

Given Apple’s roll-out of Siri with the iPhone 4S, the number of patents for gesture and facial recognition it has recently secured and Steve Jobs’s claim in Walter Isaacson’s bio that he had finally “cracked” the TV control problem, 2012 is increasingly looking like it just might be the year of the iTV.

  • JRD

    They’ll never get away with using that name in the UK…

  • joe the mac

    I cracked the TV a few years back  …….. I hit it with something hard  …… boom boom !

  • Aj Tk427

    we all know that, it’s been said in every single internet post about the Apple TV.

  • Jordan Clay

    Wonder what the design of this will be?

    I’m going to go out on a limb and say it will be rectangular-ish, with a black frame.   I’d say Ives worked on it right before lunch and shipped out the final design same day.

  • TheMacAdvocate

    I’ve beat this thing to death, but show me what a graceful transition between the AppleTV and the “iTV” looks like. What’s the value added over plugging an ATV into the set you own now or to one of your choosing? Siri?

    I want to believe that Apple will eventually improve the offerings in all markets that currently suck, but until I see a good answer to the “value proposition” question, I refuse to buy into pundit frothing about Apple’s TV.

  • Gregintosh

    All I want to do is be able to play things I download on my TV in a way that works every time (or 99.9% of the time) and is easy to use. So far, despite the age of the internet, not one company has mastered this.

    Having Netflix, Hulu (plus?), and perhaps other streaming options is also a necessity (especially Netflix).If Apple masters it I will easily pay double over comparable products so I don’t have to deal with this headache anymore.

    Current products either don’t support key codecs, or when they do they don’t have acceptable GUIs, or they are missing key features. No one seems to be able to do this SIMPLE thing.

  • Paul Lloyd Johnson

    And yet, COM still keeps referring to it as iTV. Very frustrating.

  • CGJack

    Sir Jonathan Ive*

  • Mystakill

    I think it’ll be a hard sell, as many people have already invested in new HDTVs, only to be “burned” by the onslaught of even newer/better 3D HDTVs.  I doubt if many will be so quick to spend potentially thousands of dollars again so soon, when a media device containing said functionality could easily and more affordably be connected to any existing HDTV via HDMI, and sporting either Ethernet or WiFi connectivity.

  • Commonman

    How about the lack of 50 cables streaming from the back of your set? Just sayin!

  • Forest Walker

    I still dont understand why every post about this tv rumor has to center around the integration of Siri. Anything running a version of iOS and equipped with a mic from this point on will include Siri… Which, by the way, most people just dont use that much after the initial wow factor wears off.

  • Keita123

    I never stopped! It’s still a joy.

  • emmanuelay

    How are they going to get rid of cables?

    I mean, if you have satellite, you still need a set-top box. And most cable channels require a set-top box. 
    If I have a console, should I be forced to ditch it just to loose the cables? 
    Will the main feature be a wireless cable-dock that you connect your existing cables to? Doesnt seem like an Appleish thing to do.

    I strongly believe Apple can revolutionize TV. And thats by going 100% IP, skipping cables and running everything through IP. But that takes balls, guts, a shitload of cash and a gazillion people buying the TV, otherwise it wont be profitable.

    Another more viable path is to sell iTVs and giving the AppleTV som muscles, so that your existing TV too can become an iTV. Albeit a less prettier/awesome one.

    That, my friend, would seal the deal. Those who can, would buy an iTV and those who cant would buy an AppleTV. Then you’d only need an AppleID to buy shows/movies etc. Apple would have a gazillion users buying movies/shows by the end of January.

About the author

John BrownleeJohn Brownlee is a Contributing Editor. He has also written for Wired, Playboy, Boing Boing, Popular Mechanics, VentureBeat, and Gizmodo. He lives in Boston with his wife and two parakeets. You can follow him here on Twitter.

(sorry, you need Javascript to see this e-mail address)| Read more posts by .

Posted in News, Top stories | Tagged: , , , , |