Samsung Labels Galaxy Tab ‘The Tablet Apple Tried To Stop’ In Australian Ads

Samsung Labels Galaxy Tab ‘The Tablet Apple Tried To Stop’ In Australian Ads

Despite Apple’s best attempts to get the tablet banished from Australian soil, Samsung is now selling its Android-powered Galaxy Tab 10.1 down under, and it has a whole new marketing angle that’s guaranteed to attract attention. The Korean company is now labeling its device “the tablet Apple tried to stop.”

Despite claiming the Galaxy Tab “slavishly copied” its iPad, Apple could only get the device banned for a few months in Australia. And what rubs salt into Apple’s wound is that Samsung now claims its recent legal spat has helped its device become a “household name.”

Samsung Australia’s vice president of telecommunications, Tyler McGee, told The Sydney Morning Herald:

At the end of the day the media awareness certainly made the Galaxy Tab 10.1 a household name compared to probably what it would’ve been based on the investment that we would’ve put into it from a marketing perspective.

In an advert published in the Sun-Herald newspaper this week, Samsung calls the Galaxy Tab “the tablet Apple tried to stop.” It’s not the first time the company has taken aim at Apple, its products, or its users in recent ads — with a recent Galaxy S II ad poking fun at iPhone users — but it is the first time it has specifically mentioned the Apple name.

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  • GregsTechBlog

    I don’t think many people are interested in knock-offs in Australia…

  • FriarNurgle

    Clever but still tacky. 

  • Zurkram

    That’s the only way Samsung can sell this crap. …holes!

  • Nick P

    Cheap shot, first the phone ad and now this, Apple must be doing something right to make Samsung that much furious and push them to the edge.

  • Clark Wallace

    The title of the ad should read..

    “The Tablet Apple Tried To Stop ..Because It Infringed Multiple Patents Of Apple Inc.”

  • dan king

    Samsung can sell this knockoff garbage all they want… It won’t stick. People remember every piece of tech that they bought and it royally sucked. They might sell this tab, but next model or version will not sell. Facts are facts they stole the look and feel of the iPad. The only thing they couldn’t steal was the implementation of “It Just Works”. Bottom line Driod UI is laggy and sometimes even unresponsive.

  • AlterThending

    I may get one I have a table that is missing a leg this just may fit. Heh Otherwise i’ll be playing with my iPad. 

  • dan king

    I don’t know if Samsung is really that mad. I think they have run out of ideas on how to sell their knock off products, and cheap shot ads is the only trick they have left. Either way, their products won’t bring repeat customers.

  • ThereIsCake

    Are you butt-hurt fanboys crying again?

  • Shaunathan Sprocket

    The only person “butt-hurt” here appears to be Samsung, I guess you skipped the article?

  • James McGhie

    Ah, so the device is so poor that Samsung (again) have to rely on mentioning Apple to gain attention for it’s own device. Why, can Samsung not sell a device it manufactures in the mobile space on it’s own merits?

  • joewaylo

    The Phone Apple Tried to Stop

    Samsung Galaxy S II

  • baby_Twitty

    Ewwwww
    How low class can Samsung get?

  • taylerz

    “The tablet we copied from Apple”

  • Dalton Paternostro

    Companies need to realize that they need to innovate like Apple or Mercedes-Benz. If companies would not base all of their products off of one device in particular, this world would be further advanced. I do understand that some people love the iPad and some love the Samsung Tablet, as for others love both. My view of it is that, simply, the iPad is great and was yes the original, but Samsung should have at least thought of a way to make a tablet that is not a plastic “beta” iPad.

  • iDaBoss

    blah blah blah blah F*** Samsung blah blah blah Love my iPad blah….

  • Adam Micevski

    I think it’s hilarious that they think it’s a “household name” now. I live in Australia and only one person I know knows what a Galaxy Tab is, and even still they don’t want one / know what the difference is between the iPad and the Galaxy Tab.

  • Adam Micevski

    We definitely aren’t stupid, that’s for sure! It’s ridiculous that they think their shitty “Galaxy Tab” ripoff is now a common “household name”.

  • Joel Angert

    To be honest, for every person that cares, there are 100 who don’t. As far as most people are concerned there is no ‘tablet’ market, only the iPad.

  • ThereIsCake

    And those people are called fanboys.

  • ThereIsCake

    No, I read all about it on a far less biased, less fanboy love-in site.

About the author

Killian BellKillian Bell is a staff writer based in the U.K. He has an interest in all things tech and also covers Android over at CultofAndroid.com. You can follow him on Twitter via @killianbell.

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