Apple has given one of its executives a slight title change, as noted by The Next Web. Former Senior Vice President of Worldwide Product Marketing Phil Schiller is now the SVP of Worldwide Marketing.
By dropping the “Product” from Schiller’s official title, Apple could be signaling a number of things. While the change may be for simple cosmetic reasons, it could also indicate the restructuring that’s been taking place in Apple’s executive cabinet during recent months.
Ron Johnson, Apple’s former head of retail, recently left the company for the job of CEO at JC Penney. (It’s been rumored that Johnson is tapping former Apple executives to join him at his new venture.) It’s not illogical to assume that Schiller’s title could reflect new responsibilities he must undertake in the light of Johnson’s departure.
From Apple’s official bio of Schiller:
Philip Schiller is Apple’s senior vice president of Worldwide Marketing and reports to Apple’s CEO. Schiller is a member of Apple’s Executive Team. Since rejoining Apple in April 1997 Schiller has helped the company create the best computers in the world with the Mac, lead the digital music revolution with iPod and iTunes, reinvent mobile phones with iPhone and the App Store, and define the future of mobile computing with iPad.
Schiller has been at the forefront of Apple for years, and he now serves alongside CEO Tim Cook and the 7 other SVPs, including the newly-added Eddy Cue. Apple has yet to announce a replacement for Ron Johnson and the company’s retail division.
