One of Tim Cook’s first changes as Apple’s new CEO was the introduction of a corporate matching program for charitable donations to nonprofits. Apple pledged to match donations of up to $10,000 per US employee per year.
In less than two months, Apple and it’s employees have already raised $2.6 million for nonprofits.
“AppleInsider has learned that Apple has announced to its employees that the company has matched more than $1.3 million in donations in its program so far. Combined with the $1.3 million in personal contributions initially donated by employees, it brings the total sum of the “Apple Matching Gifts Program” to more than $2.6 million in less than two months.
The $1.3 million matched so far is being used by Apple to internally promote the program and solicit more donations. An image touting the success of the program links employees to a page that provides an overview of the matching program.”
Tim Cook’s initial email from September to employees outlined Apple’s promise to match charitable donations to nonprofit 501(c)(3) organizations. All full-time Apple employees in the US can participate in the program.