One of Tim Cook’s first changes as Apple’s new CEO was the introduction of a corporate matching program for charitable donations to nonprofits. Apple pledged to match donations of up to $10,000 per US employee per year.
In less than two months, Apple and it’s employees have already raised $2.6 million for nonprofits.
AppleInsider reports:
“AppleInsider has learned that Apple has announced to its employees that the company has matched more than $1.3 million in donations in its program so far. Combined with the $1.3 million in personal contributions initially donated by employees, it brings the total sum of the “Apple Matching Gifts Program” to more than $2.6 million in less than two months.
The $1.3 million matched so far is being used by Apple to internally promote the program and solicit more donations. An image touting the success of the program links employees to a page that provides an overview of the matching program.”
Tim Cook’s initial email from September to employees outlined Apple’s promise to match charitable donations to nonprofit 501(c)(3) organizations. All full-time Apple employees in the US can participate in the program.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
2 responses to “Apple Has Raised $2.6 Million For Nonprofits Through Its Charitable Matching Program”
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