BlackBerrys Are Hot! Hot For Trading In For An iPhone, That Is

BlackBerrys Are Hot! Hot For Trading In For An iPhone, That Is

The BlackBerry is popular again. Ha ha ha. Sorry, just kidding. That popularity extends only to owners rushing to trade them in after a recent nationwide service outage.

Indeed, one firm specializing in buying your unwanted phones says BlackBerry trade-ins are up 80 percent this week — and it can be entirely attributed to long beleaguered Blackberry owners trading in their devices for the iPhone 4S.

BlackBerry owners did suffer a nationwide data outage and then Research in Motion tried to mollify angry owners by offering $100 in apps, but trade-in company Gazelle reports the spike in BlackBerry trade-ins also coincided with the iPhone 4S launch. The iPhone also just happened to have iMessage, a convenient replacement for RIM’s BBM service. Earlier this week, we reported that 40 percent of unhappy BlackBerry owners were about to jump ship to the Apple device.

BlackBerry owners aren’t the only smartphone owners trading in devices. A 72 percent increase of Android trade-ins — many from Sprint — was noticed during the same period that the carrier obtained rights to sell the iPhone, says Gazelle’s ‘Chief Gadget Officer’ Anthony Scarsella. Of course, some of those trade-ins likely were people swapping their older Android handsets for the upcoming Motorola Droid Razr or Samsung Galaxy Nexus.

The flurry of trade-ins even hit iPhone owners. Before the iPhone 4S even launched, owners of older iPhones were coming to Gazelle while their devices still had some value. A total of 65,000 iPhones were traded in so far – or one Apple smartphone every 15 seconds, according to Scarsella. At this rate, 75,000 iPhones should be traded in by the end of this week, according to Gazelle.

  • Ed_Kel

    Is that photo subconsciously showing that even iPhones are becoming a thing of the past?

  • Graham Stevens

    I see what you mean, but not quite – It’s an extract from:
    http://www.csectioncomics.com/… Great tongue-n-cheek comic.

  • facupuig

    The outage was WORLDWIDE, not just US.

  • 300AShareMakesMeSmile

    You’re really trying to rub it in.  RIM had a very powerful solution a few years back and it worked very well for them.  Analysts said that RIM would own the corporate smartphone industry for years to come.  As usual, they were wrong.  Times change and consumers seem to be leading the IT charge.  BlackBerrys are still good at what they do best but employees and consumers want more.  These high trade-in percentages are likely just temporary numbers.  I see a lot of women texting using BlackBerrys with ease and they have these long, colorful finger-nails.  How are they going to do texting with an iPhone?

About the author

Ed SutherlandEd Sutherland is a veteran technology journalist who first heard of Apple when they grew on trees, Yahoo was run out of a Stanford dorm and Google was an unknown upstart. Since then, Sutherland has covered the whole technology landscape, concentrating on tracking the trends and figuring out the finances of large (and small) technology companies.

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