One of the most memorable ads of the Think Different campaign was Crazy Ones, Apple’s tribute to the rebels, the troublemakers, the ones who see things differently. And the ones who change the world. Back in August when Steve Jobs stepped down as CEO, AdWeek released a revision to this heroes tribute, adding Jobs to the end of the sequence. With Steve’s passing we decided to run this video again.
AdWeek notes:
“The images showed everyone from John Lennon to Gandhi, but the inference was that Apple’s visionary leader was one these remarkable souls. Now, with Jobs resigning as CEO of Apple, we’ve added him to the end of “Crazy Ones”—a place he rightfully earned, even if he would never come right out and say so.”
Many people always felt Jobs should always have been included in this spot. Now he certainly is, at least in our memories. RIP Steve. Thanks for being Insanely Great!
Adam Rosen is an Apple certified IT consultant specializing in Macintosh systems new and old. He lives in Boston with two cats and too many possessions. In addition to membership in the Cult of Mac, Adam has written for Low End Mac and is curator of the Vintage Mac Museum. He also enjoys a good libation.
10 responses to “Here’s to the Crazy Ones – Including Steve Jobs [Video]”
Huge thanks for adding Steve at the last part of the ad, he totally deserved it.
I’d like to see a hi-res Quicktime version of the original Think Different ad, preferably 640×480 or better. Surely someone at Chiat Day *has* a digital copy of at least that resolution, corresponding with the crappy 1990s TV standard resolutions (NTSC/PAL etc)
thats soo cool
I was thinking of making this last night, looks like ADWEEK beat me to it. RIP Steve
My very first thought upon hearing of Steve’s death was that he should be added to this clip. The original version has been with me on every device I’ve owned since video clips were feasible. It always brought a tear to my eye, and now more so than ever. I can hardly think of a more fitting memorial. This makes me so happy. Thank you. Cult of Mac since 1989.