One of the most memorable ads of the Think Different campaign was Crazy Ones, Apple’s tribute to the rebels, the troublemakers, the ones who see things differently. And the ones who change the world. Back in August when Steve Jobs stepped down as CEO, AdWeek released a revision to this heroes tribute, adding Jobs to the end of the sequence. With Steve’s passing we decided to run this video again.
AdWeek notes:
“The images showed everyone from John Lennon to Gandhi, but the inference was that Apple’s visionary leader was one these remarkable souls. Now, with Jobs resigning as CEO of Apple, we’ve added him to the end of “Crazy Ones”—a place he rightfully earned, even if he would never come right out and say so.”
Many people always felt Jobs should always have been included in this spot. Now he certainly is, at least in our memories. RIP Steve. Thanks for being Insanely Great!
Adam Rosen is an Apple certified IT consultant specializing in Macintosh systems new and old. He lives in Boston with two cats and too many possessions. In addition to membership in the Cult of Mac, Adam has written for Low End Mac and is curator of the Vintage Mac Museum. He also enjoys a good libation.
