As everyone eagerly awaits Apple’s “Let’s talk iPhone” event on Tuesday, October 4th, another big tech company that begins with an “A” has scheduled an event during the exact same time.
Adobe will be holding a keynote, titled “Creativity unleashed,” on October 4th at 10am. The event is part of the company’s annual MAX developer conference, and will focus heavily on how Adobe is “transforming the creative process across mobile devices, personal computers, and the cloud.”
The New York Times points out Adobe’s event that’s set to take place during Apple’s. It’s no secret that the two companies have been at odds for years since Apple’s proclaimed its vendetta against Flash.
It’s very unlikely that Adobe intentionally scheduled such an event during Apple’s keynote. It’s a well known fact that an Apple announcement usually eclipses all other technology news that happens on the same day. The MAX conference, including this event, was probably scheduled a long time ago. Apple announced its keynote a few days ago.
Adobe CTO Kevin Lynch will be talking about Adobe’s new solutions for web browsing and apps while Apple CEO Tim Cook will be unveiling the next iPhone. The Adobe event will be streamed online for free, while Apple has yet to announce a livestream.
We would normally ask what event you’ll be tuning into, but let’s be honest. All eyes will be on Apple.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
91 responses to “Why in the World is Adobe Holding an Event During Apple’s Keynote on Tuesday?”
Sorry Alex, but Adobe had this on their agenda *long* before Apple announced their iPhone event….
Did you read the article? I mention that in the 4th paragraph.
I don’t see why adobe should have to reschedule their event just because apple is having one on the same day. If people really want to see the apple keynote, they can always watch the video that apple posts a few days after the event
I hate when people comment on an article and don’t read it! Clown!
true, but the point is nobody will hear of the Adobe announcement since the Apple iPhone 5 will completely drown it out. if Adobe is smart they’ll move it up one day or one week later.
I’ve made a response to this article here: http://wp.me/p1NON4-4k
Really got me mad, i must say…
Nope, my eyes will be on Adobe. There are other platforms out there than IOS.
Then what was the point of the article – what a load of crap this site is.
Maybe because it’s only an iPhone event ;)
But the answer is: “The MAX conference, including this event, was probably scheduled a long time ago. Apple announced its keynote a few days ago.”
Here in Argentina nobody has an iPhone. It’s an extremely rare and awfully overpriced (some 1000 dollars unlocked or 700 with a 2-year contract) phone with some 1% of the local smartphone marked. The Mac does a bit better than that, but is also much less popular than in the US and other markets. So most people here really don’t care that much about Apple. Even most people who work as graphics or web designers and others who use Adobe’s products tend to run them on PCs. So, I guess everything is relative. I won’t be watching either livecast anyway. I’ll read the news later about what both companies had to say.
That would be pathetic. Moving the scheduled event just because a competing company decided to have theirs on the same date???
I mean, it’s bad for Adobe already, but changing the date of the event would leave them with egg on their face!
Brenda how does Android do in Argetina? Is the blackberry very popular?
Come on!!!!
Adobe is in the point of view now.
Iphone 5 wait.
Traditionally (until last year or so, that is) the smartphone market was dominated by both Blackberry and Symbian here. Women and older people (35+) tended to prefer Blackberries and also some people got them at the workplace. Most younger people, especially males were more into Nokia terminals, with the 5800 XpressMusic and later the N97 being huge successes here (and some people also had Samsung and Sony phones that run Symbian back then).
Now Android has entered the scene too and is making huge strides in the Symbian market share (even though terminals like the Nokia N8 and the cheap 5230 and its variants are still quite popular here).
Those with iPhones tend to be wealthy people who travel a lot and buy them abroad.
Is there a possibility they have a secret joint announcement? Perhaps some new integration of their products… and they’ll merge their keynotes/events at some point on the 4th?
If it is not an Apple, it simply does not exist. That is why!
Maybe they will announce Photoshop for iPad. They showed us briefly a few months back that they are doing it.
“It’s no secret that the two companies have been at odds for years since Apple’s proclaimed its vendetta against Flash.”
Yes this clown of a blogger doesn’t really know what he was blogging when he mentioned this and I don’t supposed he knew that Adobe delayed many of their products for Apple and even went to to extend of stopping making them for Apple products.
Kind of sad well maybe ignorance is bliss and sweeping statements will make the day for him.
no if they’re at different places
yeah there are other platforms and they are all bad and substandard.
yeah there are other platforms and they are all bad and substandard.
Adobe have their dates for MAX and everything around it months and months in advance. Even dinner parties, outside of the conference meet-ups with regards to MAX are well scheduled loooooong ago. So, its a co-incidence that Apple have an important event at the time of Adobe’s MAX. ;-)
I will watch only Apple the rest from Adobe i get from you guys.
Adobe is irrelevant. Since I banished flash from my computer, it has never run faster or better. Good riddance to bad rubbish!
“…Tim Cook will be unveiling the next iPhone…”
Not technically a fact, merely speculation. Everyone expects that to be the case but no one actually knows yet.
Apple either buys or merges with Adobe. Apple saw the talks between Adobe and Microsoft last year and probably did not like the strategic implications. Easier to bring Adobe into Apple where there is at least some similar creative DNA. Adobe has been stagnant for awhile and is under threat with limited resources to expand outside its niche. Jobs leaving removes one of the key personality blocks and makes for interesting exec opportunities at Adobe… Apple has a good history with Adobe and the Flash thing was a distraction. Apple was right and Adobe is now fighting a rearguard action.
The events are synced because Cook and Lynch will jointly announce One More Thing that will really mark the beginning of Apples post-Jobs era…
Bad blood between Apple and Adobe dates from way before the Flash row. Adobe began deprecating their Macintosh efforts and doing more, faster, and more feature-complete versions for Windows in the 90s, even while most of their customers were still on Macs, facilitating a lot of shops moving to Windows. You can certainly make a business case for Adobe’s actions, but you can make at least as good a business argument for Apple’s decision not to let themselves be put in the position of depending on an unreliable or competing firm for software important to the platform. Initially there was some question as to whether Apple’s no-Flash policy could be sustained, but in spite of the bitching, you cannot argue that their strategy did not work out beautifully for them from a business perspective.
Please don’t contribute to the misperception that Apple’s policy on Flash was some irrational vindictive decision rather than a clear cut business decision which Adobe blatantly brought on themselves with their policies. Sometimes the chickens come home to roost.
One word: FaceTime
I was going to write the same thing.
It’s good to take history into account, but it’s only effective if you are able to consider the ENTIRE history. This blog does claim to be experts in all things Apple, right?
This headline is so off it is basically totally wrong. It implies that Adobe’s event came second in scheduling and it didn’t. They have had this on the books for weeks before Apple decided to hold an event at the same time.
Which is no more important than the fact that Oracle has an event going on at the Moscone center etc.
All these other events are for a very limited audience of super techie geek developer types. The majority of the world has no clue they are even happening. The same majority that might give a dump about a new iPhone. So they will be checking for the news after the event. As will all those tech boys and girls after their developer keynote is over. They will log into twitter or whatever during lunch and get the news about the iPhone etc.
claims is a key word. Once upon a time the claim was better deserved.
The invite says “let’s talk iPhone” making it a safe assumption.
what is less safe is whether that new iPhone is new hardware or just the new software they talked about at WWDC
Then why the headline implying the opposite. That is the tactic of a hit foddering gossip blogger not someone with some journalistic integrity.
oh wait, not even your boss Leander shows any integrity anymore, why expect it from his underlings who are following in his footsteps.
more hit fodder. Hyperbolic mentions of vendettas and implications that this is personal and emotional and it wasn’t just a business decision on either side.
Yes Adobe cut back their Mac stuff, Macs weren’t selling worth a damn, why waste the time and the R&D money. Nothing personal.
Apple feels that Flash wasn’t performing well enough to use on the skimpy hardware in an iPhone etc. Their tech support is expensive so why set themselves up for a problem that would cause customers to lose faith in the product (cause they often don’t get that Apple doesn’t control everything). Business, not personal.
And then there’s the false implication that Adobe scheduled their event to try to compete with Apple’s keynote etc.
I think this will be the announcement of Carrousel and all it entitles…
Ummmm, it’s pretty clear the writer made the distinction that Adobe scheduled the event “first”! So, he’s clearly saying that Apple scheduled their event for the 4th, after Adobe, but could have done that intentionally, knowing that all eyes would be on them & NO one else!
Adobe’s DEAD!!! Apple’s been pushing HTML5 since the “OG iPhone”. Now, all of a sudden, bloggers are trying to push HTML5 like it was their idea, just because most tech-companies & browser developers are adopting HTML5 as their “sole” architecture tool. Plus, due to all of the non-iPad failures, pundits are now realizing that HTML5, combined with ARM (SoC’s), create a low-power option, needed to make tablets power-effiecient & actually useful! Looks like Steve Jobs’ knew what he was talking about all along!
In the article yes. But my comment was about the headline. Which was basically erroneous and clearly done as hit foddering.
The whole world will be watching Apple.
You will hear crickets at any other tech event when Apple has the stage.
For years, even the Consumer Electronics Convention in Las Vegas was overshadowed by MacWorld when Steve Jobs gave his opening speech.
Adobe is having an event? Who cares? Only Geeks do.
Oracle having an event on the same day? Who cares? Only Geeks do.
Everyone else – Nerds included – will watch Apple.
WHY IN THE WORLD????? WHAT DO YOU MEAN? ANYBODY IS FREE TO HOLD AN EVENT WHENEVER HE WANTS. STOP BEING SUCH A iMAC iFANBOY. GROW UP A LITTLE BIT.
Amen. What a moronic article that is basically self-negating from headline to body.
Amen again.
Interesting I imagined blackberry having a large market share because of its qwerty keyboard and bbm, but never knew that Symbian was popular too. But yet again Symbian must be a good alternative for a less expensive phone.
Maybe they just want to say ‘hi’.
Maybe they are there to say ‘Guess what? Flash now works on Apple iOS devices’
Wouldn’t that be worthy of being at the conference? Methinks so.
Adobe schedules MAX a year in advance. Adobe MAX 2012 is October 24th.
Sorry. October 20-24 20112