iPhone Users Are The Most Faithful Out There, While BlackBerry Owners Are Fickle

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The iPhone is the equivalent of fly-paper when it comes to keeping customers. The Apple smartphone has at least an 89 percent allegiance, twice that of the closest Android handset, according to a Wall Street survey announced Friday.


In the wireless world, handset retention is an important factor. The UBS survey found 89 percent of iPhone owners stick with the same brand, compared to 39 percent for HTC. However, the situation is even worse for other non-Apple smartphone makers, such as Research in Motion and Nokia.

The BlackBerry maker’s problems with falling consumer demand were mirrored in its retention rate. Just 33 percent of RIM owners stayed with the Waterloo, Ontario company over the past 18 months, down from 62 percent. Nokia, which has also had its marketshare cut by Apple, had even worse time keeping users, according to UBS.

Perhaps most importantly, the Wall Street analyst firm said its survey found “only 6 percent [of iPhone subscribers] indicated that they intended to move to a different OEM, with 4 percent saying they were undecided.” This means Apple’s retention rate is growing – not slowing or flat – and that the future retention for Apple “could be as high as 93 percent.”

This appears to leave just 7 percent of wiggle room for all non-Apple smartphones – not the best environment for growth.

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  • Chuck Ivy

    I’ve had a BlackBerry Pearl for almost 5 years now, I think. I’m waiting for the next iPhone to drop so I can get rid of BlackBerry.

    The simple fact is, without going crazy on apps, or installing anything else on the Pearl that would bog it down, it’s done a fine job of doing that itself. The Map app stopped working after a time; FourSquare, one of the few 3rd party apps I have installed on it, has to be reinstalled every few weeks… sometimes the icon just disappears and it’s like I never installed it to begin with; and this week I stopped getting notifications of incoming gmail—all without any settings changes on my part.

    So it has deteriorated (purely in software, mind you) without any particular user intervention that would cause such a problem.

    Yes, I can’t wait to get rid of it.

  • Chuck Ivy

    I’ve had a BlackBerry Pearl for almost 5 years now, I think. I’m waiting for the next iPhone to drop so I can get rid of BlackBerry.

    The simple fact is, without going crazy on apps, or installing anything else on the Pearl that would bog it down, it’s done a fine job of doing that itself. The Map app stopped working after a time; FourSquare, one of the few 3rd party apps I have installed on it, has to be reinstalled every few weeks… sometimes the icon just disappears and it’s like I never installed it to begin with; and this week I stopped getting notifications of incoming gmail—all without any settings changes on my part.

    So it has deteriorated (purely in software, mind you) without any particular user intervention that would cause such a problem.

    Yes, I can’t wait to get rid of it.

  • Finlay MacArthur

    Well as a iPhone 3gs user I will be tempted to go elsewhere if the iPhone 5 doesn’t materilise in October…

  • Dave

    I camped out the night before the release of the iPhone 4 and still have it; however, I am seriously considering switching to the Samsung Galaxy S2 when AT&T releases it on October 2.  Why?  Because the S2 has a lot more to offer than the iPhone 4: 8mp camera, 1020p HD video, super amoled plus screen which is as good if not better than the retina display on the iPhone 4, better speaker, 4.3″ screen, dual core processor, widgets, flash support, voice activation for many things.  I suspect the iPhone 5 will contain some of the features of the S2, but I don’t think it will match it.  We’ll see.  I think Apple’s concern about user experience and battery life is causing its phone to pale in comparison to some other smartphones.  I love Apple’s computers and iPad, but I’m becoming less and less thrilled with its phone.

  • Eric

    True.  But some are so loyal, they follow blindly.  That in their eyes Apple can do no wrong.  Even if they caught Apple “ripping them off” (not saying they do), they would tell themselves there is a good reason why.  No questions asked.  I’ve been an Apple guy for over 20 years.  But in the last 2 years, I have seen Apple change from the little guy who was ahead of his time, and was all about excellent user experience and innovation.  To second highest grossing tech company in the world, which has put less value towards excellent user experience and more on profit.  The quality of products they have outputted as of late, IMO, is sub-par compared to what they used to provide.  But in trying to climb up that success ladder, something has to give.  Profit or customer satisfaction.  Unfortunately, profit will always win out.  Never fails when you let success get to your head.  No one is immune to it, not even the once humble Apple.  That being said though, I still prefer my Mac Pro over any PC, OS X over Windows, and the iPhone over other phones.  At least for now.

  • Steven Zahl

    Its the Smoothness of the Apple OS that captivates the iPhone users.  

    I own a High-end Android phone but I do feel how much Silkier the iPhone is when I use my brother’s iP4.

  • Hillside1231

    Idiotic comment