Nikon just announced a new range of mirrorless compact cameras under the name “1“.
This is a whole new camera system, with a new (pretty small) sensor and a new lens mount (called, um, “1 mount”). There are two models, the 1 V1 and the 1 J1. The V1 is slightly more advanced and comes with a built-in electronic viewfinder. The J1 looks like a standard point-and-shoot, and comes in a variety of colors, including bright pink. And you can get matching lenses.
Features include something called Smart Photo Selector – here’s how Nikon describes it: “You just press the shutter once and, utilising the pre and post capture technology, the camera starts to take the pictures before you’ve even fully depressed the button.” Blimey.
They come with a range of lenses, and there’ll be an adaptor for connecting Nikon’s F-mount DSLR lenses. What sort of results you’ll get from that remain to be seen. The cameras will be on sale in October, for about $650.
Existing Micro 4/3rds cameras from Olympus and Panasonic are generally cheaper than that, so Nikon’s got its work cut out proving that these things are worth the money. They look cute, true: but looks aren’t everything. What do you make of them?
(Via BJP)
