Huge Turnout for Opening of New Zurich Apple Store

Leander Kahney (11:03 am PDT, May 22 2009)

zurich_store_crowd

A big crowd turned out for the opening of Apple’s latest flagship store in Zurich on Friday.

There’s no official numbers, but pictures at MacPrime, a Swiss Mac magazine, suggest the line snaked several blocks.

Opened at noon, the new Bahnhofstrasse store was mobbed. Several fans camped out overnight, waiting 16 hours to be the first inside.

The Bahnhofstrasse store is the second in Zurich.

It has an unusual design, accoring to Gary Allen of IFOApplestore. It’s only the second Apple store (after 5th Ave.) to have an underground space. A glass staircase leads down to a large Genius Bar for service and training at the “Pro Labs.” More details about the Bahnhofstrasse store at Allen’s site.

Via TUAW.

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About the author

Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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