Huge Turnout for Opening of New Zurich Apple Store

zurich_store_crowd

A big crowd turned out for the opening of Apple’s latest flagship store in Zurich on Friday.

There’s no official numbers, but pictures at MacPrime, a Swiss Mac magazine, suggest the line snaked several blocks.

Opened at noon, the new Bahnhofstrasse store was mobbed. Several fans camped out overnight, waiting 16 hours to be the first inside.

The Bahnhofstrasse store is the second in Zurich.

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It has an unusual design, accoring to Gary Allen of IFOApplestore. It’s only the second Apple store (after 5th Ave.) to have an underground space. A glass staircase leads down to a large Genius Bar for service and training at the “Pro Labs.” More details about the Bahnhofstrasse store at Allen’s site.

Via TUAW.

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About the author

Leander Kahney is the editor and publisher of Cult of Mac, and author of three books about technology culture: Inside Steve’s Brain, the New York Times bestseller about Steve Jobs; Cult of Mac; and Cult of iPod. Leander has written for Wired, MacWeek, Scientific American, and The Guardian in London. Follow Leander on Twitter @lkahney and Facebook.

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Posted in News, Retail Stores |

CaryMG
Slow day in Zurich, huh ?
Guess they get tired of counting the same amount of gold/smokin’ weed evrey day ….
Ever go to an AppleStore ?
I do.
It’s right where I work.
*The* store — the glasscube one.
It’s just like EVERY electronics store ….
Carpet on the walls.
FlatScreens everywhere.
Stuff ta play with on display.
The counter where ya pay.
If it weren’t for the Apple logo, you’d think you’re in the electronics section in WalMart.
slappy
Thats just awesome. Apple products are just worth the cost and the crowd proves it. When you have to shell out with your own money, you get an Apple, not a PC with Windows.
http://www.cyclelogicpress.com Partners in Grime
Good thing there’s an economic downturn or else there really would have been a crowd.