Restaurant Replaces Menus and More with iPad

Restaurant Replaces Menus and More with iPad

A trendy Atlanta eatery is the latest to adopt a growing hospitality industry trend: using iPads as interactive menus.

Guests at the Do Restaurant at The View make their selections on Apple’s culture-changing tablet, which are then relayed to iPads in the kitchen. Waiters of the human variety come in only to bring orders to the tables.

Restauranteurs Christian and Nacasha Ruffin worked with a certified Apple programmer to custom design their ordering system, since what they were looking for wasn’t previously available, they tell CNN.

“The coolest thing about it is that there are no more wrinkled menus with ketchup on it or pizza sauce on it,” says Christian Ruffin.

A combination of sensors and (presumably burly) security guards is in place to prevent the iPads from being ‘borrowed’ after the meal.

Do’s app is set apart by being more than just a menu. It allows, for example, diners to let the parking valet know they’re on the way out. Staff also use it to control lighting/ambiance in the restaurant.

“What were doing here is definitely the wave of the future”, Ruffin says.

  • Renan Oliveira

    Hi, I’m a big fan of you. I live in Santa Catarina, Brazil. And here in my hometown a retail Apple made ??a iPad menu in a restaurant. It was pretty cool. I see your posts every day and also the videos on youtube. If you want to see how it was sendthe link below. Thank you for site information.Renan OliveiraBlumenau / Brazil
    http://www.valenoticiassc.com.br this is my news webpage
    http://himac.com.br/pt_br/noti… 

  • John Branham

    gotta love how someone smashed the iPad button into the picture just to clarify it’s an iPad screen.

  • Friends of Mac

    Good idea, but not so sanitary I’d guess…

    -Chris
    http://friendsofmac.net

  • lals122
  • linsha88

     http://tinyurl.com/4skyaqr                      

  • lals122
  • linsha88
  • lals122
  • lsl56
  • zc456

    Ugh…

  • lsl56
  • Jamal22

    What would really be cool if you could make your order from the iPad. Press on a icon, then there is a way to order and make any changes you like to the meal…wow.

  • Peco_pei

    “The coolest thing about it is that there are no more wrinkled menus with ketchup on it or pizza sauce on it,” says Christian Ruffin.

    … So instead you are going to have an iPad with ketchup and pizza sauce on it.

  • Kim Leblanc

    If you want no interaction with the waiter and eat as fast as possible, go to Wendy’s.

  • Alex Whitney

    I just paiid $ 22.89 for an iP a d 2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $ 38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $ 657 which only cost me $ 62.81 to buy. Here is the website we use to get it all from, http://bit.ly/r8qxL7

  • djrobsd

    Not good, fail.  

  • HAUTEBEHAVIOR

    You can. At ‘do’ you place your order using the iPad and it alerts the kitchen, chat in a private restaurant chat room with other restaurant guests and call for valet. I f you need help with something or would like to refresh your beverage, you can also click the table attendant button on the Ipad. Another Apple/’do’ restaurant feature -  you can use your iPod Touch or iPhone to vote on the music/music videos projected on the walls. 

  • lsla79
  • lls19
  • lals82
  • Thomas Arthur Schaefer

    Dude… that’s exactly what it does. I should know, I helped design the thing.

  • tessmadrid

    I can’t wait to see this a busy sandwich shops during rush hour. I would happily place my order on an ipad when I enter and then sit down and wait for my name to be called

  • Jamal22

    Excellente

  • Jerry Keler

    I am a great believer in this Concept !
    It is already working with over 900!!! installations in UK, Spain, Israel Holland and Russia.

    The name of the company that is doing it is Conceptic check:
    http://www.emenu-international.com or
    http://www.emenu-international.com/ip...

    Great Product

    Great implementation !

  • Loragrais

    I think iPad menus are a great idea! It upgrades the entire dining experience to a
    whole new level!

    Seeing a picture of the food you’re about to order is a nice idea because we’ve all ordered something that sounded a lot better in the description than what arrived on the plate and i think that
    anything that can replace the paper menus is better.
     here you can see what iPad menus look like by
    a very experienced company named “Conceptic”.

    http://www.emenu-international.com/iP...

  • Lourance Di

    You should see the “eMenu pro for restaurant” app, made by Conceptic the biggest comapny in the market with more than 1000 installations worldwide!!! This is awesome app! It is great
    for knowing beforehand what kinds of dish you’re getting and what it looks
    like. 
    http://www.emenu-international.com  or  www.emenu-international.com/solutions/ipad-menu/ipad-emenu-for-restaurants

  • pressclayton432

    The idea of combining food and technology is brilliant! I love the idea of seeing the dish before I decide whether or not to order it. i’ve even seen in the eMenu pro application that you can even “Like” dishes in the menu and post them to your Facebook wall! made by a company named “Conceptic” (has more than 1000 installations worldwide). Check it out: http://www.emenu-international.com or http://www.emenu-international.com/solutions/ipad-menu/ipad-emenu-for-restaurants

About the author

Mike Bastoli

Mike Bastoli is the “very nerdy” writer of The Pixar Blog, dedicated to news about Steve’s other company. He is also a staff writer at The Disney Blog. His work has been cited online by numerous major media outlets, including Entertainment Weekly (EW) and The New York Times.

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