The United Kingdom is developing new antitrust measures and could fine tech giants up to 10% of their annual revenue for breaking the rules. The Digital Markets Unit’s plan is intended to make it easier for U.K. businesses — such as startups, news publishers and advertisers — to compete with established giants like Apple and Amazon.
“Tech has transformed our lives for the better, whether it’s helping us to stay in touch with our loved ones, share content, or access the latest news,” said Kwasi Kwarteng, the U.K.’s secretary of state for business, energy and industrial strategy, in a press release Tuesday. “Nobody wants to see an unassailable monopoly, and our common sense reforms will help protect consumers, support ground-breaking new ideas and level the playing field for businesses.”