If you’re looking for something to make those long holiday drives a little more interesting, the DriveGain iPhone App promises to cut your gas bill by about 15% through teaching you to drive more efficiently.
The app gives penny-pinching commuters and cost-conscious city drivers visual and audio feedback on what changes they can make to their driving style to help them save fuel. Developed in the UK and first launched for cars with manual transmissions only, the latest version works on automatics too.
DriveGain costs $6.99 on iTunes. The company also offers a scaled-down gratis version called CarEconomy.
Cult of Mac talked with DriveGain CEO Simon East on the challenges of testing it with his own ride — and why the app is not like having a nagging backseat driver.




