Obihai Technology, a tiny Cupertino start-up, this month brought to market its first product, the OBi110 — an unassuming $70 box with blinky lights that may well prove to be the most disruptive telephony device to come along in a decade.
The OBi110 is the physical hub in a multi-layered communications model the company believes can revolutionize the way consumers use their mobile, Internet and fixed-line telephony services, bringing emerging social networking behaviors together with maturing Voice over IP (VoIP) technology to create total communication freedom at the personal level.
With web and mobile-based software products, including an iPhone app presently in Beta testing, Obihai is poised to show the millions of consumers who’ve bought magicJacks and all 237 of them who’ve bought an Ooma just how IP telephony can be done.