Every Cult of Mac reader should know the name Ken Segall. Leander interviewed Ken back in 2009 about naming the iMac and making Apple’s ‘Think Different’ ad campaign. Ken now runs the hilarious Apple parody site called Scoopertino and his personal blog, Observatory.
As a man that worked with Steve Jobs personally, Ken has first-hand knowledge of what drives Apple as a business, and his insights into the creative marketing and branding industry are profound. He’s got a new book coming out called Insanely Simple, and you should be excited to get your hands on this one.