iCloud was hailed by Tim Cook back in 2012 as “not just a product. It’s a strategy for the next decade.” Yet these days, iCloud is something of a mess: Not only has it not gained significant features since launch, but a slate of very public hacks have made it a rare black mark on Apple’s security record.
What the heck happened? According to a new report, iCloud isn’t living up to its potential because, organizationally, it’s an orphan within Apple.