The viral video hit “Apple Engineer Talks,” which mocks the new MacBook, is a scream. I nearly died laughing — along with millions of other people.
The clever parody was crafted by somebody who clearly has a deep knowledge of Apple, so I was surprised to discover its creator is actually an Android user.
Here’s how he did it, and why he didn’t make any money off his wildly successful Apple viral video.
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No Apple fan is oblivious to the huge amount of science, technique, expertise and care that Apple puts into every product. Apple doesn’t design its products the way it does because it has to, but because it is compelled on a profoundly spiritual level to do so.
For the Apple Watch, Apple has taken that care to the next level. And if you want to see just how much artistry, skill, craft and passion has gone into creating the latest revolutionary Apple product, there’s no better way to spend the weekend than reading about the behind-the-scenes manufacturing process of the Apple Watch.
Amazon is in the business of making it as easy as possible to spend money in their online store. It should surprise no one, then, that Amazon is already developing an Apple Watch app, which will let customers search for products and purchase them with a single click, all from a user’s wrist.
If it seems weird to you that Apple abandoned Thunderbolt, its all-in-one connector created just a few years back, in favor of USB-C for the new MacBook, you’re not the only one. It is weird. But there might be a more straightforward explanation for that than you think: According to a new rumor, Apple effectively invented USB-C.
The director of a new documentary about Steve Jobs says his film won’t be a straightforward biography of the late Apple leader. Instead, Alex Gibney says he “set out to do an impressionistic film, structured in a way like Citizen Kane.”
He also says his film, titled Steve Jobs: The Man in the Machine, will delve into Jobs’ character and whether he abandoned his counterculture values after turning Apple into a tech behemoth.
Can poor old Samsung catch a break? After a tough period during which its mobile business was squeezed to an inch of its life, Samsung finally has two promising smartphones – the Galaxy S6 and S6 Edge — which are praised in the tech press, and racking up millions of pre-orders.
But things aren’t quite that straightforward. First of all, Samsung’s new devices suffered a reported display problem, stopping them properly reading touch inputs around the bezel. Now the unusually-shaped S6 Edge is apparently suffering from production issues — and the problems may stop Samsung shipping the quantity of phones they’re hoping to.
Apple is making some big changes to emoji with the inclusion of racially diverse characters in iOS 8.3, but the company has been hiding an emoji secret under our fingertips for years.
A startling emoji discovery was made this week by Peter Miller, who realized that the poop emoji is almost identical to the ice cream cone emoji — minus the cone and plus a splash of color. On Android, the poop and ice cream icons are pretty different, but it looks like whoever created Apple’s has been regurgitating old designs to save time.
You’ll never look at ice cream the same again. Sorry.
Apple is placing a lot of its hopes for the future on the Apple Watch, but a new survey indicates Cupertino is looking at a big uphill battle.
More than 50 percent of Americans say they think smartwatches are a passing fad.
One of the biggest selling points of the Apple Watch might be that it will free you from the attention-sucking clutches of your iPhone. A new study by the Transport Research Laboratory in Wokingham, UK, found that using your Apple Watch while driving is significantly more distracting that your iPhone 6.
Safety advocate firm SmartWitness is calling for a ban on smartwatches after the study discovered that drivers reading a text message on their smartwatch take more than a half second longer to respond to an emergency than someone reading on a smartphone.
Apple placed another app that can’t be deleted on everyone’s iPhones with the release of iOS 8.2. For now, the Apple Watch companion app is just a useless tease if you don’t have an Apple Watch yet, but iOS developer Hamza Sood has cracked it open and given us a preview of what the app will look like once you get your watch.
Sood tweeted some interesting tidbits about the app, revealing its beautiful dark theme along with details about the settings, how to add friends, mute notifications, and other interesting features.
Take a peek inside the app below:
It’s been a crazy, Apple Watch-filled week, with Apple’s Spring Forward event on Monday fueling quite a bit of energy both here at Cult of Mac an on the internet itself.
We’ve got our very own head man in charge, Leander Kahney, writing up four insightful op-eds on Cupertino’s latest foray into the luxury watch market with that stunningly high-priced Apple Watch Edition. Enjoy four long-form essays worth reading. In addition, we’ll check out what your favorite apps will look like, how the new ResearchKit may change medical research forever, what your Apple Watch purchase might get in the analog watch world, and the seven biggest shockers at the Spring Forward event itself.
All this, plus much more, in this week’s Cult of Mac Magazine, available for your free download and no-cost subscription right now.
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Drones are a fun and easy way for anyone to take to the skies. You could win one of your very own with The DJI Phantom 2 Giveaway, offered for a short time only at Cult of Mac Deals.
The Mickey Mouse face that ships with Apple Watch, and has twice been demonstrated by Apple at its Watch events, is now unofficially available on Android Wear — complete with moving hands and feet.
The Apple Watch isn’t available for preorder yet, but that hasn’t stopped accessory makers from proudly showcasing their wares for the upcoming device.
We still don’t know if Apple will let Apple Watch accessories connect directly into the smartwatch’s mysterious port, but there will be plenty of fancy stands and even some third-party bands.
Here are 12 Apple Watch accessories to trick out your fancy new wearable:
You know what they say about putting your iPhone 6 in a lava lamp: it’s all good fun until something explodes in someone’s eye.
The someone in question is a colleague of TechRax, the Ukrainian YouTuber who hides behind the veil of supposed tech expert to run his seemingly limitless iPhone collection through a series of oddball endurance tests; the kind of thing that would be considered Turner Prize-worthy conceptual performance art were we not convinced he’s deadly serious.
Having previously buried iPhones in snow and assaulted them with DeWalt angle grinders to see how they react, this time he gives his Apple smartphone the 1970s treatment to see what would happen if a person accidentally dropped it into an open lava lamp. You know, as you do.
Jony Ive never prepared for this.
The Black Eyed Peas’ co-founder apl.de.ap is at the top of his game in the music industry and a total Apple fan. He’s also just beginning to speak out about his journey from a young boy with a visual impairment to his current status as a star vocal coach on The Voice of The Philippines.
“I was born with my eye condition,” apl.de.ap, aka Allan Pineda, told Cult of Mac. “Today, I feel much less handicapped by my legal blindness as technology has helped me a lot…. But that doesn’t mean it wasn’t extremely tough at times, and occasionally I still feel challenged by it.”
He lives and breathes by his MacBook Pro, thinks Siri is amazing and messes about with music apps on his phone. He shared with Cult of Mac the story of his early life, the visual problem known as nystagmus, and his reliance on and use of technology and Apple products, which he says have helped him get through “a lot of things that would otherwise leave me helpless.”
Microsoft’s virtual assistant Cortana has been pretty vocal about bashing rival services like Apple’s Siri. But she may soon get the chance to put her money where her mouth is.
That’s because, according to a new Reuters report, Cortana is about to bust out of the Windows Phone ghetto and make her way to both Android and iOS.
The version of Cortana set to arrive on non-Windows devices is reportedly a new, improved version, using research from an artificial intelligence project called “Einstein.” This same version will also be available on Windows 10 desktops this fall.
Samsung might finally be kicked the curb when it comes to who gets the lion’s share of Apple’s chipmaking business. According to analysts Olivia and Rick Hsu from Daiwa Securities, Taiwan Semiconductor Manufacturing Co. (TSMC) is likely to snap up 70 percent of all Apple’s A9 and A9X orders, leaving rival chipmaker Samsung out in the (relative) cold.
The reason for this is reportedly the “superior yield” and “manufacturing excellence in mass-production” exhibited by TSMC, which will get it a large percentage of the A9 orders, and all of the A9x orders for the next generation iPad.
All week, it’s been reported that Apple is using a “new gold” in the gold Apple Watch Edition. According to Bloomberg, Slate, Gizmodo and many others, Apple has patented a new process to create a “metal matrix composite” by mixing gold with ceramic particles.
The composite supposedly allows Apple to save on the amount of gold it uses, while making the substance super-hard and adding other amazing properties.
But according to Atakan Peker, a materials scientist and one of the co-inventors of Liquidmetal, which Apple holds an exclusive license on, it’s extremely unlikely Apple is using any kind of “new gold” for its watches.
He knows this because Jony Ive says so.
It was only ever going to be so long until this happened! Less than a week after Apple announced its insanely expensive $10,000 Apple Watch Edition and already we have the first attempt to crowdfund one of Apple’s gold timepieces.
Does that mean you’ll get to share in its oh-so-expensive glory; perhaps borrowing it for your graduation or a random night on the town? Of course not, silly rabbit.
Who knew that Tim Cook was a Mad Money fan? The Apple CEO surprised CNBC’s Jim Cramer by calling in today to congratulate the show host on his 10th anniversary of being on air.
The two men discussed ResearchKit, dealing with competition, Apple’s incredible growth on Wall Street over the last decade, and more.
It’s taken all week, but I finally think I have a pretty good idea why Apple is selling a crazy-expensive, super-exclusive gold watch.
Initially, the very idea that Apple would make something for the one percent seemed abhorrent. What makes Apple great is that it sells affordable luxury to the masses.
Apple’s well-designed and well-made products should really only be for the rich, but they are generally affordable to the middle classes. Apple pulls off the miraculous, selling us BMWs at Kia prices.
This is what makes the gold Apple Watch Edition stand out. At first glance, it’s obviously not a product for us. But even though you and I will probably never own one, the $10,000 timepiece is actually kinda democratic, because it’s all about selling $350 watches to the masses.
Apple’s design team went to extreme lengths when redesigning the new MacBook to be more portable than ever. The most drastic move was to toss out the fan and extra ports for a super-tiny logic board.
The new MacBook logic board is two-thirds smaller than any board Apple’s designed before. It’s the highest-density Mac logic board yet, but really, it’s more like a super-iPhone or iPad logic board. Put side by side with the iPhone 6 logic board, the new MacBook logic board is barely twice its size.
This comparison image might shock you:
For the first time, Apple has made it possible for those without an App Store developer membership to use iOS betas. Anyone can legitimately download and install today’s iOS 8.3 beta by joining Apple’s official Beta Testing Program.
OS X Yosemite was the first software release that could be beta tested by non-devs, and now that Apple has flung open the gates on iOS, many more people will likely opt-in to be on the cutting edge of where the operating system is headed.