Cult of Mac’s Photo Famous series introduces you to the groundbreaking photographers featured in Apple’s “Shot on iPhone 6” ad campaign.
Brendan Ó Sé aimed his iPhone camera, composed on screen the wavy painted lines on a Copenhagen street and snapped the photo as four people entered the frame from different directions.
For reasons Ó Sé cannot explain, he titled the photo, God will send a sign. When he does, be prepared.
Not long after, Ó Sé received widespread attention for the photo after it was selected by Apple to be part of its “Shot on iPhone 6” advertising campaign. There were billboards in several countries, magazine ads, an international award and interview requests.
Ó Sé was not prepared. He was kind of floored.