Pete Mortensen is a design strategist for consulting firm Jump Associates and the co-author of Wired to Care: How Companies Prosper When They Create Widespread Empathy, a book and blog that are significantly more interesting than you might initially think. Pete's particular Apple avocations are both around design--interface and industrial. Follow him on Twitter!
San Francisco’s Chinatown provides a wealth of cheap goods. While shopping for ridiculous San Francisco mementos for a friend who’s moving away, I spotted this display of clearly fake MANNDigital Mp3 players that mimic exactly the look, size and even packaging of Apple’s clippable iPod shuffles.
I could easily see the casual shopper getting confused here, but a few distinctions stand out to me: 1) The volume and skip track buttons have switched places. 2) This device comes in a few colors Apple shuffles don’t, including black. 3) These have a dedicated mini-USB port, instead of Apple’s remarkable headphone/power/USB port.
All told, an excellent knock-off, and one worthy of a cease & desist letter. So get ’em while they’re hot.
Andy Hargadon, the director of the UC Davis Center for Entrepreneurship, related a funny Apple story from his past at his talk on Thursday night. He came to Apple as a product designer in the early 1990s, and his first big project was the Powerbook Duo… power supply. Seriously. And his budget was $1 million.
As he tells the story now, Apple in those days was so opposed to using off-the-shelf solutions that they would over-invest in areas that people didn’t care much about. After all, though the Duo power adapter was pretty great, did the internals need to be developed in-house? Could an existing solution have been integrated into the case, which did incorporate the still-innovative gull wings for cord management?
It’s a great example of the trouble with creating a culture where everything a company does has to be the best, most exciting and most advanced. You end up investing in areas that don’t matter and spend too little time making sure that people actually care about the changes coming.
Apple’s much healthier these days, and appears to be committed to using the best solutions, no matter who creates them, and then spending the rest of their energy on increasing the difference between the off-the-shelf answer and the Apple-branded experience. That’s why the iPod was entirely non-Apple in every regard except the ones that counted: The logo, the user interface and the integration with iLife.
Anyone else have tales of past Apple development excess? I really don’t know if I can think of a crazier one than the million-dollar power supply.
BusinessWeek recently put together an interesting run-down of prominent Apple Design alumni and what they’re up to these days. It’s a good list, but far from comprehensive, as is required in any such piece. I did want to highlight a couple of people who didn’t make the cut.
German site Fudder got a lot of attention today for posting a set of concepts that frog design created for Apple in the early 1980s for the Snow White project, including the above “PhoneMac” concept that incorporated communication into a flat-panel Mac – before the first Mac ever shipped.
To augment the fun over at Fudder I’ve pulled all of Apple’s phone-related concepts from the wonderful coffee table book Apple Design. They’re all after the jump, and some of them are more compelling than others, to put it mildly.
Apple will bring multitouch technology from the iPhone to the mainstream Mac OS X. That much is a foregone conclusion. The technology is too powerful to restrict to just mobile platforms. The only question becomes what multitouch might look like on a full-size computer compared to on an iPhone.
One initial possibility is shown in a patent filing uncovered yesterday for a backlit trackpad that would light up differently based on how many fingers the user applies to the device. In a lot of ways, this is no more than an enhancement to current MacBook and MB Pro trackpads, which are capable of two-finger scrolling, but by highlighting this functionality, Apple could start to drive adoption of the technology. The more people get used to the idea that they should be ready to deliver a variety of interactions, the more ready they’ll be for a wholesale replacement of the mouse or traditional trackpads.
This is an interesting concept, but I would guess this won’t actually come to market exactly as depicted. Patents usually trail implementation a bit these days, and I don’t know if I’ve ever seen a product based directly on one of these patents ship after the patent approval. Typically, it’s at best a good way to learn about the thinking behind a technology after it ships.
Either way, hope for true multitouch on a laptop is keeping me from upgrading right now. This just sustains my hopes.
We’re past the initial shock of the new with the iPhone, as we have the second hardware hack in two days to customize the look of Apple’s already iconic new device. Dan at Uneasy Silence worked with Philip Torrone to laser-etch his new iPhone with some flying toasters. The video above resulted.
I think we have a new usability standard. The above YouTube clip shows a 2-year-old girl named Anna very fluently flipping through modes on the iPhone before heading to the YouTube tab to watch a favored Coldplay video. Apple’s current ad campaign is working just fine for the time-being, but when they want to go for the jugular, they should call this family up.
Find of the weekend? That would be Hideapod.com, a site devoted to an amazing anti-theft device for iPods: the brown Zune. It’s actually a t-shirt sales, website, but you should poke around. It’s well-executed, and the error code when you make an order is pretty amazing. Also: It’s iPhone-ready!
The iPhone is beautiful. We all know that. But some have wondered about Apple’s decision to include just a little bit of iPod-esque chrome amid all that gorgeous brushed aluminum and black plastic. Rather than whine. Flickr user D.Ballance broke out the Brillo pads and masking tape and started buffing away at those edges. The result? The all-brushed aluminum iPhone you see before you. It’s an update before Apple releases an update! A sure collector’s item for the whole family. iPhone Brushed on Flickr Via Digg.
I’m kind of at a loss for words. Apple obviously didn’t invent the Yin Yang symbol, but Microsoft just flipped the Apple Universal logo horizontally and adjusted the highlights. Maybe the metaphors involved in marketing software are all the same, but this is ridiculous.
It’s late July. Do you know who Fake Steve is yet? According to buzz on the web today, a new top candidate has emerged as the fake iCEO, and this one’s actually plausible.
Some clever dudes at Sitening created a tracker link to a fairly lame iPhone haiku, trusting that Fake Steve would take the bait. He did, and they traced it to a Boston IP address. That points to Andy Ihnatko so far as the Sitening guys are concerned (and most of the rest of the commenters). It’s also consistent with previous accusations, including one from Fake Steve Ballmer.
What’s my take? Well, it makes sense, if nothing else. I can’t think of many people I would call “Macintosh Humorists,” but Andy is one of them. His old MacWorld columns were a hoot, and I learned many key phrases from him, including “web that smut!”
On the other hand, I don’t actually ever want to know who Fake Steve is – his anonymity makes him powerful, and even leaves open the possibility it’s actually Real Steve (it’s the perfect cover!). Unfortunately, we probably will know, and soon, and the fun will be gone.
This all makes me think of Mac the Knife, the weekly rumor columnist for MacWeek back in the day. No one ever copped to penning the column, which was the best in the business at its time. There’s a prevailing rumor that former editor Matthew Rothenberg was MtK, but it’s never really been proven. And that’s powerful. We’re in a different era now, but it makes me nostalgic for a time when the silent crusader could remain silent.
But Andy, if it’s you? You’ve been doing a great job. Keep up the good work – or get John Mackey to do it for you.
It’s just a mock-up, but I’d totally wear it, wouldn’t you? For me, I would want a single pendant with the iPhone Safari logo, nestled against my heart…
Mastered the iPhone keyboard? Track your speed with a new website testing just that. Digg readers claim they’ve topped 40 words per minute, but then, I used my PowerBook keyboard and got 70, so take it with a grain of salt. If you’re actually an iPhone user, I’d love to know about your best score.
We’ve officially moved beyond skepticism that Apple would be able to get a foothold into the mobile market to full-on speculation for how the company will follow up the breakout success of the iPhone. According to MSNBC, it will be with the iPhone Nano. Which they make sound like…the iPod Nano. With a phone on it.
Kevin Chang, a JP Morgan analyst based in Taiwan, cited people in the supply channel that he did not name and an application with the U.S. Patent and Trademark office for his report.
Apple filed a patent application document that refers to a multifunctional handheld device with a circular touch pad control, similar to the Nano’s scroll wheel.
Yeah, I’m sure that will be exactly what Apple does. I’m sorry, there’s no way Apple ever releases a product with a click-wheel. The company has sent clear messages that it considers that to be the iPod interface and the iPod interface alone. The iPhone is about multitouch. You don’t get the name otherwise.
The iPhone will quite obviously eat into iPod sales. That’s kind of the point long-term. It doesn’t mean Apple’s ready to roll out a bad product to replace good ones.
A bit more than a week into the iPhone launch, we’ve established some certainties:
All the iPod functions are awesome
Browsing in Safari is surprisingly good
No. 2 is only true when connected to WiFi, because EDGE is SLOW
For all of the nit-picking and armchair quarterbacking, the only feature that people are consistently upset about is the lack of high-speed wireless data. Unfortunately, some early adopters are trying to justify their purchases. From the sounds of it, the always-entertaining Robert Cringely is among their ranks:
The question here is whether 3G is already built into the iPhones shipping now or whether it will require a new model? Given that it is coming so soon after the iPhone introduction, I can’t believe that even Steve would make us buy new phones. It is very likely that a firmware upgrade will awaken the 3G within all you iPhone owners.
That’s a different definition of “very likely” than I’ve ever heard. I wish it were true, Bob, but it just ain’t. Many people have gone through the iPhone with a fine-toothed comb, and there is no secret 3G hardware. If there were, Steve Jobs wouldn’t have explicitly complained about the poor battery life of current 3G chipsets, and the many geeks who’ve ripped open their iPhones would have found the chip. The first-gen iPhone is the first-gen iPhone is the first-gen iPhone. Flash and java support can be added. New hardware can’t.
I won’t be surprised at all if Steve gooses iPhone sales with a 3G model in time for Christmas, maybe with 16GB of on-board storage. I will, however, eat a haberdashery worth of hats, if current iPhones get on that high-speed highway.
Update: Ben Rudolph, Parallels’ spokesman, says the ad’s removal is nothing major:
Nah, just testing out some marketing concepts, getting feedback, etc. Nothing that sordid. :)
Original post: Remember when the Internet was 89 percent “Get a Mac” parodies? You know, back before bad iPhone parodies were in vogue? Well, that era briefly resumed today as Parallels, makers of virtualization app Parallels Desktop, posted their own “I’m a Mac, I’m a PC” commercials. As you might expect, the traditional rivals work together well for the first time ever in the four Parallels parodies.
Then, as suddenly as it arrived, the post vanished. Not only is the official blog linking the files gone, but the videos are clear off of YouTube. You can read the original link at a Google cache, and it’s clear that this was a deliberate PR campaign to start:
Everyone’s seen Apple’s great “I’m a PC. I’m a Mac.” commercials, and you knew it was only a matter of time before we did our own.
We took a different approach than the “official” ads…rather than talking about why PCs and Macs are different and arguing which is better, we decided to show how you can experience the best of both worlds with Parallels Desktop for Mac.
Take a look. They’ll (hopefully) make you laugh:
I’ve written to Parallels to see if Apple is involved with a C&D here. I would be surprised to learn that this isn’t protected as parody – I don’t believe the rules are different if the creator has a commercial interest. Still, a mystery.
Think I really blew it with some key part of the Apple Product Roadmap? Here’s your chance to do it one better.
I have uploaded the file I created to SlideShare (unfortunately, they convert to PowerPoint, but I did it and brought it back to Keynote and it looks right). Feel free to take it, add images, remove some, add commentary and just generally get creative with it. Then, when you’re finished, upload your finished file as a PDF to scribd and send me the link – I’ll provide links to the coolest stuff you come up with.
Too often, we dissect minute details of a company’s everyday actions looking for signs of health or strategy. Unfortunately, quarterly reports and individual actions can be totally misleading. That’s why I’ve created the above map, which charts, near as I can tell, the evolution of Apple’s entire product family from the Apple I to the iPhone. I was inspired to do it by this chronological sort done by Edwin Tofslie that Fake Steve linked to last night. The images involved are of every major design revision, not necessarily model revision, that Apple has made in its 30 year history. So I decided to chart how various products superceded others in Apple’s history, and start to think about new implications.
I’m tired, I haven’t done much thinking, other than to notice that Apple’s four product lines really came together perfectly in 2001, just in time to launch the iPod from a position of strength. The above image is tiny, so head to Scribd to see it in full, especially as a PDF download. There’s a lot to take in, but I’m dying to know what you think. Do my connections make sense? Does a pattern emerge that implies where Apple will go next?
Jon Lech Johansen, the 23-year-old who first cracked the CSS encryption screen for DVDs when he was 15, has now discovered a method for activating the iPhone without registering with AT&T at all. With the help of a little Windows application called Phone Activation Server and a few “magic numbers” Jon posted, Apple’s amazing new device wakes up as a touchscreen iPod and WiFi-enabled Internet device — that, of course, can’t make phone calls. With this, I think it’s safe to assume we’ll see an unlocked iPhone running on T-Mobile or one of the European carriers very shortly. I know there’s a lot more to it, but people are really honing in on the secured side of the iPhone now. Still, it would be nice if the cracks were written for Linux and Mac OS X instead of .NET…
At the end of its first full week on sale, a distinct pattern has emerged for iPhone availability: We West Coasters are out of luck. Though Apple has obviously begun to restock its stores with iPhones, they appear to be working from East to West.
According to Apple’s availability checker, virtually every Apple Store in New York, all of them in New Jersey, and most shops up and down the eastern seaboard are chock full of iPhones, while no state west of Utah has even one iPhone available in Apple Stores. Hopefully, new shipments could arrive out here tomorrow for a weekend pick-up. As a reminder, Apple announces the next day’s iPhone availability at 9 p.m. each day – which is a nice way to avoid going to a store and coming back empty-handed.
It must be a constant frustration to Steve Jobs that journalists and message board commenters alike routinely “misspell” iLife, iTunes, iPod, etc. as Ilife, Itunes, Ipod. Well, in the universe of the iPhone, that vicious cycle will end. Reader Scott notes:
I don’t know if anybody else has noticed this yet, but the spellcheck on iPhone auto corrects the “mis-punctuation” of Apple’s i-products.
For example:
Ilife becomes iLife
Itunes becomes iTunes
etc.
It gave me a little chuckle to realize Apple edited the dictionary in it’s own favor.
This never takes long anymore, does it? The guys at WirelessInfo.com seem to have been the first to film and post an unboxing video of their new iPhone to the Intarwebs, as you can see above. A bit excited, yes?
iFixit, meanwhile, not only posted an unboxing gallery, which you can see here, they took it all the way to the logical conclusion: TOTAL DISASSEMBLY. Do not try this at home, folks. Damn.
Via Digg and Apple 2.0
See above. I’m heading to the Genius Bar tomorrow. Who wants to be bet there’s already someone there to complain that Apple sold them a defective phone without a keypad?
