Apple Music execs discuss the future of music streaming

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Bozoma Saint John
Bozoma Saint John is in charge of hyping Apple Music.
Photo: Apple

The future of Apple Music will be a lot less focused on music and more about pop culture, according to three of Apple’s top employees working on the project.

Beats One DJ Zane Lowe, marketing guru Bozoma Saint John and Apple Music’s head of content, Larry Jackson, sat down for a three-headed interview to discuss what fans can expect from the streaming service. Music will always be part of Apple Music, but Lowe revealed that other forms of entertainment are coming soon.

Apple’s spaceship campus gets closer to launch in latest drone vid

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Landscaping on Apple's HQ is still underway.
Landscaping on Apple's HQ is still underway.
Photo: Matthew Roberts/YouTube

Cupertino has been soaked with rain the last few days which has made construction on Apple’s spaceship campus messy work in the latest drone video showing the headquarter’s progress.

Smaller structures are starting to take shape inside the infinite loop, while construction of the solar roof is about 65% complete. The first of hundreds of large trees have finally brought in as landscaping continues on the property. Crews have nearly finished burying the main tunnel to the parking lots which are now starting to be used.

Check out all the details:

iPad art graces cover of latest New Yorker

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Jorge Colombo drew the New Yorker cover on iPad Pro.
Jorge Colombo drew the New Yorker cover on iPad Pro.
Photo: The New Yorker

Want proof you can get “real” work done on the iPad Pro? Look no further than the latest cover of The New Yorker.

Long-time art editor Jorge Colombo drew the latest cover using the 12.9-inch iPad Pro, Apple Pencil and the app Procreate. It’s not the first time art created on the iPad has been featured by the popular magazine, but it’s certainly the best looking one yet.

Even better, you can watch Colombo draw the cover.

Watch what happens when an iPhone drowns in molten aluminum

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This isn't your normal stress test.
This isn't your normal stress test.
Photo: The Backyard Scientist

Apple’s iPhone empire has been made possible thanks to the magic of aluminum. But under certain circumstances, Jony Ive’s favorite metal can be the iPhone’s worst enemy.

The folks behind the YouTube channel Backyard Scientists decided to see what happens when you dunk the iPhone in molten aluminum. Seeing the iPhone get a Terminator 2 type of death is oddly beautiful.

Check it out:

Tim Cook calls AirPods a ‘runaway success’

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airpods
Getting your hands on AirPods is almost impossible.
Photo: Ste Smith/Cult of Mac

Apple CEO Tim Cook was all smiles during a brief appearance at the New York Stock Exchange this morning. While taking a quick tour of the floor with his nephew, Cook revealed that AirPods are so popular Apple can’t make them fast enough.

The 10 best Apple ads of 2016

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Best Apple ads of 2016
You want innovation? Look no further than Apple's advertising.
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.

By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.

These are our favorite Apple ads of 2016.

Apple adds 21 gorgeous screen savers to Apple TV

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The new Apple TV packs a lot of surprises.
The new Apple TV videos are incredible.
Photo: Apple

One of the best things about owning an Apple TV — staring at the hypnotically beautiful screen savers — just got a whole lot better.

Apple published 21 gorgeous new videos today that give Apple TV viewers a bird’s-eye view of fantastic cityscapes in Hong Kong, China, Dubai and other beautiful locales.

Apple goes surfing in latest watch ad

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Surfs up!
Surfs up!
Photo: Apple

The Apple Watch’s improved waterproof technology is on full display in Apple’s newest ad, which catches some waves with the wearable.

Go Surf is the latest in Apple’s “Give the gift of go” series of short holiday ads that show off Apple Watch Series 2’s fitness features. The new ad is accompanied by another spot titled Go Ride that zips through the city on a bike.

Check ’em out:

Apple Watch gets two new holiday ads focused on fitness

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Runners will love the Nike+ version of Apple Watch.
Runners will love the Nike+ version of Apple Watch.
Photo: Apple

Apple hopes the new Apple Watch Series 2 will become one of the most popular tech gifts this holiday season, so the company made some new ads highlighting the wearable’s fitness skills.

The two new ads, showing how Apple Watch can help you live a healthier life, were published on Apple’s U.K. YouTube channel today.

Watch them both: