Apple’s new Chicago store roof looks like a giant MacBook

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Chicago Apple Store
The new Apple Store in Chicago.
Photo: DNAinfo/David Matthews]

Construction on Apple’s new flagship store in Chicago is nearing completion this week as crews were spotted adding a finishing touch to the roof that wasn’t in the original plans.

Early renderings of the metallic roof for the Michigan Ave store showed a pretty plain looking roof, but a new Apple logo has been added to the top and it makes the entire roof look like a giant MacBook.

Check it out:

iOS 11 beta 2: What’s new? [Video]

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iOS 11 beta 2 hero
Lots of polish, and a few new features, in iOS 11 developer beta 2.
Photo: Ste Smith/Cult of Mac

Apple just released iOS 11 beta 2, and as expected it irons out plenty of wrinkles. It’s still not ready for everyday use on a main machine, because there are still plenty of glitches (the Dock and all kinds of multitasking were missing from my iPad Pro until I rebooted, for example). But overall the latest iOS 11 beta is a lot smoother, and a lot faster-feeling compared to the first beta.

Apple shows the magic behind Memories in new iPhone ad

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iPhone ad screenshot
iPhone automagically makes movies for you.
Photo: Apple

Apple has come out with a brand new iPhone ad this week, only instead of highlighting the device’s amazing hardware the commercial pulls back the curtain on how iOS creates ‘Memories’ based on the photos and videos in your camera roll.

The new ad follows a librarian as he carefully crafts a video for an iPhone owner that highlights the bond between a mother and her children. To accompany the ad, Apple also put out a new how-to that shows how to play the memories hidden inside your iPhone.

Try not to tear up while watching:

Gear up for better iPhone photos and videos [Deals]

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collage-2017-06-13 (1)
Add new levels of quality and flexibility to your mobile photography with these premium accessories.
Photo: Cult of Mac Deals

If you’ve got an iPhone, you have one of the best mobile cameras out there. But having a good camera and a good eye isn’t enough to make the most of your iPhone’s photo potential. That’s why we’ve rounded up these deals on tools for taking your mobile image-making to the next level. We’ve got phone and tablet stands that fold into the size of a credit card, a hand-held stabilizer, a grippy tripod mount, and case that includes a wide-angle lens upgrade. Read on for more details:

Apple hires Sony execs who helped bring Breaking Bad to the screen

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zack-van-amburg-jamie-erlicht
Apple's two newest recruits.
Photo: Sony Pictures Television

As part of its renewed focus on original programming, Apple has hired two Sony Pictures Television presidents, Zack Van Amburg and Jamie Erlicht, for positions overseeing worldwide video-related work for the company.

“Jamie and Zack are two of the most talented TV executives in the world and have been instrumental in making this the golden age of television,” said Eddy Cue, who the two new recruits will report to. “We have exciting plans in store for customers and can’t wait for them to bring their expertise to Apple — there is much more to come.”

Apple hires YouTube alum to help with video efforts

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YouTube TV is only available in 5 cities for now.
Apple is using YouTube vets to shape its video strategy.
Photo: YouTube

Apple is stepping up its video game by hiring one of the key employees from YouTube that helped the service become the world’s biggest video streaming platform.

Vijay Karunamurthy, who worked at YouTube in its early years and then went on to co-found the food rating app Nom, has reportedly joined Apple, though the company is staying tight-lipped on what he’s working on.

Apple-loving couple snap dream wedding photos at Apple store

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What place is more romantic than the Apple store?
What place is more romantic than the Apple store?
Photo: Yip Weili Creations

The only thing that comes close to trumping this Singapore couple’s love for each other is their unbridled passion for Apple products.

Self-professed Apple megafans Jermyn Wee and Chia Suat celebrated their marriage earlier this month by visiting the only Apple store in Singapore. They used the retail outlet as a backdrop for their cute wedding photos. The funny couple’s snaps almost didn’t happen because the usually shy guy didn’t want a photoshoot. When his soon-to-be wife proposed the Apple store as the location, Wee went all in.

Watch the happy couple walk down the Apple store aisle as customers clap:

Bendy concept imagines a flexible iPhone 8

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Would a foldable iPhone be useful?
Would a foldable iPhone be useful?
Photo: ConceptsiPhone

The iPhone 8 is expected to be Apple’s most beautiful device ever, but a new concept imagines what it would be like if it was also the most indestructible smartphone.

A flexible screen like the one seen in the video below would come with some big benefits, like the ability to wrap the iPhone around your wrist. Or it could be used as a curved screen for VR viewing.

Check out the neat demo:

iPhone 8 comes to life with iOS 11’s new ARKit

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ARKit will be a game-changer for iPhone rumormongers.
ARKit will be a game-changer for iPhone rumormongers.
Photo: ConceptsiPhone

Apple’s new ARKit tech could completely change the way we view the world, including when it comes to iPhone rumors.

Using the newly release ARKit framework Apple debuted at WWDC 2017, the folks at ConceptsiPhone have created a new video that brings the iPhone 8 into the real-world. What’s most impressive is ARKit’s ability to track the iPhone 8 concept, making it look like someone got heir hands on an early unit.

Check it out:

Hands on: Does watchOS 4 give Apple Watch what it needs?

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Apple Watch
watchOS 4 is available to developers, take an early look at what's new with our video!
Photo: Ste Smith/Cult of Mac

Along with new versions of iOS and macOS, Apple unveiled its next major update for the Apple Watch at WWDC. The first watchOS 4 beta is now available to developers, and we’ve been trying out all its new features and improvements.

Check out the video below to see watchOS 4 in action.