Ditch the Apple Watch Sport band, get Shift instead

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Shift lets you maintain form, spend less time looking at your wrist and more on the trail and traffic.
Shift lets you maintain form and spend less time looking at your wrist.
Photo: EdgeGear

A pair of avid runners turned engineers have reinvented the watch band into something kind of genius, and we’ve got it in the Cult of Mac Watch Store.

Your Apple Watch provides a torrent of information – so why wear it in the same spot as the watch your great-grandfather wore? Putting key stats and info in your natural line of sight is not only easier to read, it’s easier to use and it’s safer.

Your Apple Watch doesn’t need to live on your wrist: Bucardo’s Apple Watch charm necklaces

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Wear your Apple Watch in a unique way with the brand-new Silver Arrow Charm Necklace by Bucardo.
Wear your Apple Watch in a unique way with the brand-new Silver Arrow Charm Necklace by Bucardo.
Photo: Kristal Chan/Cult of Mac

Need a little extra flare in your Apple Watch game? Bucardo’s Apple Watch charm necklaces transform your Apple Watch into a beautiful accessory, and we took it for a little spin in our unboxing video!

Fashion meets functionality — in wearing these stunning, stainless steel charm necklaces, the Apple Watch is still clearly visible, incorporating itself into the necklace itself. It’s a unique and aesthetically appealing way to showcase and use your special timepiece, and it’s available in our Cult of Mac Watch store.

Go nude with this crystal-clear iPhone case and tempered-glass screen protector

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Just Mobile's TENC case and Xkin screen protector are perfect for Apple fanatics who love showcasing the iPhone X lineup design and craftsmanship.
Just Mobile's TENC case and Xkin screen protector are perfect for Apple fanatics who love showcasing the iPhone X lineup design and craftsmanship.
Photo: Courtesy of Just Mobile

There’s nothing worse than bulking up your beautiful, sleek iPhone with awkward, beefy cases. But it’s all in the name of protection right?

I decided to test out two of Just Mobile’s incredibly slim and discreet iPhone accessories – both available in our Cult of Mac Watch store.

This iPad Pro unboxing will give you FOMO

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Boxes for iPad Pro Apple Pencil and Smart Keyboard
The new iPad Pro, Smart Keyboard Folio, and 2nd Generation Apple Pencil are finally here!
Photo: Ian Fuchs/Cult of Mac

It’s finally here – Apple’s most drastic change to iPad since it was introduced in 2010. The brand new iPad Pro with slimmer bezels, a gesture-based UI, blazing fast processors, and a downright gorgeous design. It’s the first Apple product in a long time that I’m truly excited to get my hands on.

So that’s what I did.

iPhone XR speed test makes Note 9 look slow and overpriced

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iPhone XR vs. Galaxy Note 9 Phone test
Samsung should be embarrassed
Photo: PhoneBuff

Apple’s cheapest iPhone of 2018 is just as fast as Samsung’s most expensive smartphone.

Despite packing less than half the RAM and $500 cheaper price tag, the iPhone XR matched Samsung’s Note 9 in a recent speed test by PhoneBuff. The new iPhone was even leading the Note 9 during some parts of the speed test, which shows how quickly the devices can open some of the biggest apps on iOS and Android.

Watch the battle:

Today in Apple history: iTunes video takes world by storm

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Kanye West
Artists like Kanye West helped drive music video downloads past 1 million in less than 20 days.
Photo: Rodrigo Ferrari/Flickr CC

October 31: Today in Apple history: iTunes video takes world by storm October 31, 2005: Less than three weeks after launching video downloads with iTunes 6, Apple reveals that it has already sold more than 1 million music videos.

Apple’s dive into the online digital video market — with 2,000 music videos, Pixar short films, and a selection of hit TV shows for $1.99 — was the logical next step after selling individual songs on iTunes. Passing the 1 million download benchmark so quickly suggests the plan is a roaring success.

New line of free Apple seminars will make your brain bulge

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Today at Apple
Apples Stores will sell you the iPads and Apple Pencils. "Today at Apple" will show how to use them.
Photo: Apple

More than 60 new sessions to teach Apple users how to get the most creatively from their apps and devices will be added to the “Today at Apple” program, the company announced in New York today.

Held at Apple Stores around the world, the sessions offer primers on essential hardware and software in the Apple ecosystem. Each workshop is headed by local creative professionals teaching coding, digital drawing, photography, video and making music.

Burn your credit card before watching these new Mac and iPad Pro vids

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apple keynote
Apple dives into its recycled aluminum process in a new video.
Photo: Apple

Didn’t have time this morning to watch the full keynote video from Apple’s ‘There’s More in the Making’ keynote this morning in New York? Well, you can now catch all the highlights by watching the new videos Apple produced to go with the products.

Apple just uploaded six new videos to its YouTube channel showing off all the new features on the MacBook Air, Mac mini and iPad Pro. We’ve gathered them together here so you can catch up on all the new goodies.

Check it out:

Apple is bringing Steve Carell back to TV

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The Office
This sounds like the perfect role for Carell.
Photo: NBC Universal

Steve Carell is finally making his return back to the small screen after reportedly signing a deal to join one of Apple’s new TV shows.

Apple struck a deal with Carell to star alongside Jennifer Anniston and Reese Witherspoon for its comedy TV series about a struggling morning TV show. The role will be Carell’s first since starring in The Office.