Interviewed at the recent Vanity Fair Summit, Jony Ive had strong words for companies like Xiaomi producing iPhone copycats.
“I don’t see it as flattery, I see it as theft, and it’s lazy,” he said, when asked about the Chinese smartphone maker whose devices bear something of a striking resemblance to the iPhone.
Responding in an interview with the Economic Times, Xiaomi’s VP for International markets Hugo Barra suggested that it’s unfair to place the blame on Xiaomi — because Apple copies other people too.