Virgin Mobile innovates by going iPhone-only

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iPhone 7
Virgin is going all-in on the iPhone.
Photo: Ste Smith/Cult of Mac

In an effort to regain relevancy in the ridiculously competitive mobile network space, Virgin Mobile CEO Richard Branson revealed today that his company is going all-in on iPhone.

Virgin Mobile is set to become the first-ever iPhone-only carrier and to kick things off the company is offering a deal for Apple fans that just might convince them to switch from one of the major networks.

Week’s best Apple deals: Save tons by buying third-party!

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Looking for Apple deals? Sometimes it doesn't pay to go straight to the source.
Looking for Apple deals? Sometimes it doesn't pay to go straight to the source.
Photos: Apple, Belkin, Dynex

It’s no secret that Apple is expensive, which is why sometimes it’s a great idea to buy Apple items and Apple-compatible accessories elsewhere. See such deals on Apple Watch bands, cables and hardware in this week’s roundup of the best Apple deals.

32GB iPhone 6 is now on sale in the U.K.

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Cheaper than iPhone 7, bigger than iPhone SE.
Cheaper than iPhone 7, bigger than iPhone SE.
Photo: Jim Merithew/Cult of Mac

If you want an affordable iPhone, but you don’t want to settle for a 4-inch iPhone SE, you might want to check out Apple’s relaunched 32GB iPhone 6.

It originally made its debut in emerging markets back in March, then in the U.S. — and now you can buy it in the United Kingdom.

iPhone 8 sales could benefit from upgrade wave

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iPhone 8 rear shell
Ready for a new iPhone? This is supposedly a leaked photo of an iPhone 8's rear shell.
Photo: Weibo

The 10th anniversary of the iPhone will likely be good for iPhone 8 sales. But another sales bump could come from users long overdue for an upgrade.

Data from the Boston analytics firm Localytics shows 28 percent of all iPhone users own an iPhone 6, which will turn 3 this fall. Almost 16 percent are still using the iPhone 5 and 5s handsets.

Week’s best Apple deals: Get Mom an iMac on the cheap

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Mother's Day gifts Apple
Shop now and get Mom an iMac, an iPhone or something else amazing.
Images: Apple, OtterBox, Withings

Don’t leave your Mother’s Day shopping until the last minute — you’ll end up paying an exorbitant price for something generic like a scarf. If you shop now, you can get dear Mom the Apple gear she really wants, discounted up to 88 percent! (We won’t tell her you saved money getting her gift.)

Find a great Mother’s Day sale and more in this week’s roundup of the web’s best Apple deals.

Russia finds Apple guilty of iPhone price-fixing

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money
Apple may face stiff fines in Russia.
Photo: Jim Merithew/Cult of Mac

A federal agency in Russia has ruled that Apple is guilty of fixing the price of the iPhone with third-party resellers and could face huge fines.

The Federal Antimonopoly Service revealed today that its investigation into Apple found that the company’s local subsidiary illegally coordinated the cost of iPhones and prevented sellers from offering discounts.

Week’s best Apple deals: iPhones, iPhones and BOGO iPhones!

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You can score great iPhone deals right now, including a buy-one, get-one-free offer on the latest iPhone 7.
You can score great iPhone deals right now, including a buy-one, get-one-free offer on the latest iPhone 7.
Photo: Apple

Would you like to buy a brand new iPhone 7 at one of the best prices we’ve ever seen … and then get a second one completely free??? If so, we’ve got an iPhone deal for you.

You’ll find that offer, plus the best prices currently available on the iPhone 6 and iPhone 6s, in this week’s roundup of the best Apple deals.

America has almost no love for small iPhones

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x
Apple finally gave us a phablet with iPhone 6 Plus.
Photo: Ste Smith/Cult of Mac

Over 132 million Apple smartphones are now in use in the U.S., and the vast majority of those are larger devices.

According to the latest data from Consumer Intelligence Research Partners, demand for the 5.5-inch Plus-sized iPhones is getting even stronger, with their share of the market rising 10 percent in just one year.

Why bigger iPhones will always be better than their smaller siblings

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The iPhone 6s and 6s Plus will look just like the iPhone 6.
Don't expect smaller iPhones to ever be as good.
Photo: Jim Merithew/Cult of Mac

Buying a Plus-sized iPhone doesn’t just get you a bigger screen, but also a better phone with more RAM and a greater camera. And there’s a good reason for that.

These things attract a greater number of buyers to Apple’s larger handsets, increasing its profits and the average selling price of the iPhone. And that’s why the iPhone Plus will always be better than its smaller siblings.