What’s the best way to generate interest in your latest ad campaign? Include pictures of the next iPhone before it’s even announced, of course!
That’s exactly what McDonald’s has done, using an unofficial iPhone 8 render created by Benjamin Geskin, for a campaign to promote its new mobile ordering app down in Australia.
An app that lets you order McDonald’s food wouldn’t normally go viral. It’s hardly that exciting. But an email campaign in Australia for the new mymacca’s app has been shared worldwide for using a picture of what is clearly supposed to be an iPhone 8.
The device sports the edge-to-edge display we’re all familiar with now, which includes the “notch” that carries the front-facing camera, earpiece, and new sensors believed to be for iris scanning and facial recognition.
It also has an iOS-style status bar, a mute switch, and physical keys for volume and power.
Benjamin Geskin, who has gained a massive following on Twitter for his iPhone 8 leaks, has confirmed this is one of his images. “They took my render,” he says, which suggests he didn’t grant permission or receive commission for its use.
This could have been a simple mistake, but it certainly seems more like a calculated stunt to generate as much buzz as possible. And it’s working!