Apple’s new MacBook Pro ad celebrates invention of the Touch Bar


The Touch Bar is Apple's newest brilliant idea.
The Touch Bar is Apple's newest brilliant idea.
Photo: Apple

The new MacBook Pro finally lands in stores this week, and an awesome new Apple ad celebrates the arrival.

In the new spot, called “Bulbs,” Apple links the invention of fire, the wheel, plow and more to the creation of the Touch Bar, the thin OLED strip that completely changes how you interact with your Mac.

The brilliant new ad basically argues that ideas push the world forward. And the Touch Bar is “a tool for all the ideas to come.”

Apple introduced the new MacBook Pro with Touch Bar at an event last month.

The new Touch Bar feature replaces the function keys with a touch-sensitive screen that display dynamic keys based on what app you’re using.

The first shipments of the new MacBook Pro has just started shipping to customers. You can finally pick up the new MacBook Pro at Apple Stores this week.