So, a month ago, I wrote a post proclaiming iTunes LP to be the first digital album good enough to criticize. I would like to revise that assessment. It is, instead, the first major content misstep in the history of the iTunes Store.
At launch, Apple had six albums available in the format, which basically marries lyrics, album artwork, ad video content to your collection of AAC files. Scratch that, there were five albums and one musical comic book. It seemed like too little, but it was a launch — there were hardly any apps on the App Store when it came out, too. A month later, however, things have scarcely improved. We’ve gone from six offerings in iTunes LP to 13.
So what could be the problem? As it turns out, it’s the business model. According to Gizmodo, an indie record label owner asked Apple what it would take to get some of his albums available in the LP format. Apple’s reported answer? Be a major label. Seriously. Read on.