Look around in Google’s new social network, Google+. You’ll see Apple design DNA everywhere. The clean, white space. The knowing and careful attention to typography type, shade and spacing. The icons are beautiful in a simple, balanced, Apple kind of way.
The coolest feature on the whole site, the “circle editor,” was in fact designed primarily by the same guy who was a lead designer on the original Macintosh.
Google+ presents itself as a social network that competes with Facebook. But once you use it, you realize that it’s an uber-communication device that can replace all forms of online communication, from blogging and micro-blogging to chatting, texting and e-mail. Talk about thinking different.
Google also took a page from the Apple playbook about entering late into a market that’s mature, but seriously flawed, and succeeding in that market by fixing what’s broken on the products of competitors. Think cell phones. When Apple announced its entry into the handset market in 2007, I thought it was too late for them to catch up to the dominant players, including Nokia, Palm, RIM and others. Apple caught up with and clobbered these former leaders by identifying what was seriously flawed with their products and making a product without those flaws. And this is exactly what Google is doing with Google+.
It’s clear that after many fits and starts, Google has finally built an awesome social network, in part by learning from Apple.
But what can Apple learn from Google+?