Microsoft has teamed up with Barnes & Noble with a $300 million investment that will create a new subsidiary focused on accelerating “the transition to e-reading.” Microsoft will take a 17.6% equity stake in a subsidiary, which is yet to be named, while Barnes & Noble will own the remaining 82.4%.
The move will provide Microsoft with its own answer to iBooks, with plans for a NOOK application that will run on Windows 8, and it’ll give users an alternative to the Kindle Store.