Playhaven CEO Andy Yang calls it the ‘ranking roller-coaster,’ a lengthy process of app introduction and updates that can turn a hot download into an also-ran in the span of a few months – the time it takes for game developers to get slightly new versions through the Apple App Store. Yang thinks he’s found a way to shorten the app update process from three months to three minutes.
Game Development Tool Avoids App Store’s ‘Ranking Rollercoaster’